Ashley Graham Unveils New Purple Rain Lingerie Line

Model Ashley Graham has just premiered the new lingerie line she’s been teasing, and it’s all about the color purple. So much so that it takes its name from the iconic Prince song “Purple Rain.”

Revealed by fashion label Addition Elle, the new fashion line features several plus-size lingerie sets, which are colored regal purple. As was teased a few weeks back, Graham can be seen modeling the collection over the scenic Montreal skyline.

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According to the Daily Mail, Purple Rain By Ashley Graham is the model’s 14th lingerie line. It features eight designs in sizes X-3X and 36DD-42G/H. The prices for the collection range from $30 to $95.

“I’m excited to continue the evolution of my lingerie offering with the Addition Elle team,” Graham told the outlet. “We have worked together for many seasons now to create desirable lingerie for women of all sizes. We remain committed to being the global trendsetter for sexy and supportive lingerie with the new, seductive Purple Rain collection.”

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The Sports Illustrated Swimsuit Edition model has shown glimpses of the new collection on Instagram. She documented the initial photo shoot through steamy behind-the-scenes footage, and then uploaded a shot of herself modelling the Purple Rain collection while pointing out her “thigh brow.”

See the previous tease below.

Photo Credit: Getty / Roy-Rochlin