The Secret To Netflix’s Success Revealed

Netflix is an incredible success, there’s no denying that. However, many are still left wondering what it is that made the company such an enormous brand.

Well, according to new insights from CNBC, the secret behind the success lies right in front of our eyes. It’s all in the social media.

Analyst John Janedis states that the Netflix is much more conducive to producing “viral” content, giving it a major advantage over more traditional networks. In short, the type of content that Netflix produces generates much higher buzz on social media.

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Janedis goes on to explain that the growth in Netflix subscribers is tied to periods of time when popular original shows are being released.

“Management has tied the outperformance of original programming to periods of higher [subscriber] growth, which continues to be the biggest driver for the stock on a quarterly basis,” Janedis wrote. “If NFLX’s platform is more conducive to producing ‘viral’ content, this could be a sustainable advantage over traditional media platforms as well as other digital platforms with less scale.”

Social Media Affects Every Series

Since Netflix releases entire seasons at once, rather than on a weekly basis, the buzz around a show has to be high, and it needs to last over a longer period of time. 

While this method can be difficult, it gives Netflix originals the opportunity to go viral, as an entire season’s worth of viewers are watching the show at the same time. 

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This is exactly the reason why shows like 13 Reasons Why and Narcos have been so successful. According to Janedis, these shows “resulted in a surge of social media activity that was sustained for several weeks after the shows premiered.”

As we learned earlier, the more social buzz a series gets upon being released, the more subscribers Netflix gains. People who don’t use the service will sign up when they see their Twitter feeds filled with info about a new show they aren’t able to watch.

Alternatively, this method is used to determine which shows are ultimately cancelled. Both The Get Down and Sense8 were recently axed, and they both had steep declines in social media activity after their seasons were released.

If you’re wondering which shows to watch on Netflix, or which ones won’t last too long, just head over to your favorite social media site and see what’s trending.

For what’s coming next to Netflix, check out the complete list of July arrivals and departures below!

Coming July 1-8

Avail. 7/1/17

Titanic

The Originals: Season 4

Free Willy

Disney’s The Mighty Ducks

Madagascar: Escape 2 Africa

Capo “El amo del tunel”: Season 1

El Barco: Season 1

The Truth Is in the Stars

Deep Water: Season 1

E.T. the Extra-Terrestrial

Hostages (Israel): Season 2

Zip & Zap and the Marble Gang

The Invisible Guest (Contratiempo)

Albion: The Enchanted Stallion

Liar’s Dice

Offspring: Season 6

Boat Trip

Mixed Signals

Delicatessen

Caramel

Yours Fatefully: Season 1

The Ultimatum: Season 1

Unriddle II

Unriddle

Yes We Can!: Season 1

Spice Up: Season 1

World at Your Feet: Season 1

Emma

The Boy in the Striped Pajamas

Last Night

Out of Thin Air

Witnesses: Season 2

The Longest Yard

Jackass: Number Two

Punch-Drunk Love

Are We There Yet?

Are We Done Yet?

The Land Before Time

Dad

The Land Before Time II: The Great Valley Adventure

The Land Before Time III: The Time of the Great Giving

Here Alone

Spawn: The Movie

Code Name: The Cleaner

The Astronaut Farmer

Best in Show

Proof of Life

Matchstick Men

Taking Lives

Police Academy

Avail. 7/2/17

El Chema: Season 1

Avail. 7/3/17

Diamond Cartel

Extraordinary: The Stan Romanek Story

Avail. 7/4/17

The Standups: Season 1–NETFLIX ORIGINAL 

Avail. 7/5/17

iZombie: Season 3

Avail. 7/6/17

Speech & Debate

The Void

Butter

Avail. 7/7/17

Castlevania: Season 1–NETFLIX ORIGINAL

Dawn of the Croods: Season 4–NETFLIX ORIGINAL

Degrassi: Next Class: Season 4–NETFLIX ORIGINAL

Luna Petunia: Season 2–NETFLIX ORIGINAL

1 Mile to You (Life At These Speeds)

Avail. 7/8/17

Bad Santa 2

Horse Dancer

Coming July 9-31

Avail. 7/9/17

Lion

Avail. 7/11/17

Gabriel Iglesias Presents The Gentleman Jerry Rocha

Avail. 7/14/17

Friends From College: Season 1–NETFLIX ORIGINAL

To the Bone–NETFLIX ORIGINAL

Chasing Coral–NETFLIX ORIGINAL

Buddy Thunderstruck: The Maybe Pile–NETFLIX ORIGINAL

Avail. 7/15/17

Rake: Season 4

West Coast Customs: Season 4

Avail. 7/17/17

Uncertain Glory

Fittest on Earth: A Decade of Fitness

A Cowgirl’s Story

Avail. 7/18/17

Aditi Mittal: Things They Wouldn’t Let Me Say–NETFLIX ORIGINAL

Ari Shaffir: Double Negative: Collection–NETFLIX ORIGINAL

Girlfriends’ Guide to Divorce: Season 3

Rogue One: A Star Wars Story

Avail. 7/20/17

Pretty Little Liars: Season 7B

Avail. 7/21/17

Ozark: Season 1–NETFLIX ORIGINAL

Last Chance U: Season 2–NETFLIX ORIGINAL

The Worst Witch: Season 1–NETFLIX ORIGINAL

Avail. 7/22/17

Railroad Tigers

Avail. 7/24/17

Victor

Avail. 7/25/17

Joe Mande’s Award-Winning Comedy Special–NETFLIX ORIGINAL

Munroe Island

Avail. 7/28/17

The Incredible Jessica James–NETFLIX ORIGINAL 

Daughters of Destiny: Season 1–NETFLIX ORIGINAL

The Adventures of Puss in Boots: Season 5–NETFLIX ORIGINAL

Avail. 7/31/17

After The Reality

Checkpoint

Dark Night

Taking Earth

Being Mary Jane: The Series: Season 4 — Date TBD

Leaving In July

Leaving 7/1/2017

Blazing Saddles

American Pie Presents: Band Camp

Flicka 2

9/11: Stories in Fragments

Secrets: The Sphinx

Batman

Working Girl

Gentlemen Prefer Blondes

An Unmarried Woman

Hello, Dolly!

MacGyver: Seasons 1 – 7

Ghost Whisperer: Seasons 1 – 5

Futurama: Season 6

Day of the Kamikaze

Mystery Files: Hitler

Mystery Files: Leonardo da Vinci

Nazi Temple of Doom

The Hunt for Bin Laden

The Incredible Bionic Man

History in HD: The Last Bomb

Secrets: A Viking Map?

Secrets: Richard III Revealed

Shuttle Discovery’s Last Mission

Titanic’s Final Mystery

Samurai Headhunters

America’s Secret D-Day Disaster

Black Wings

Blondie’s New York

Bombs, Bullets and Fraud

Death Beach

Hip Hop: The Furious Force of Rhymes

American Pie Presents: Beta House

Hugo

American Pie Presents: The Naked Mile

Angus, Thongs and Perfect Snogging

While You Were Sleeping

Kate & Leopold

El Dorado

Leaving 7/3/17

The Last Samurai

Two Weeks Notice

Leaving 7/6/17

Los Heroes del Norte: Seasons 1 – 2

Leaving 7/11/17

Opposite Field

Leaving 7/12/17

Sleeping Beauty

Adventures of Pepper and Paula

In the Basement

Leaving 7/13/17

Kevin Hart: Laugh at My Pain

Leaving 7/15/17

Lessons for a Kiss

All That Glitters