Whoever runs the McDonald's corporate Twitter account had a pretty embarrassing Black Friday, as all of Twitter spent their time in check-out lines roasting them for a viral mistake. Late on Thursday night, McDonald's sent out an incomplete tweet.
Black Friday **** Need copy and link****— McDonald's (@McDonaldsCorp) November 24, 2017
The Internet did what it does best -- creating a joke and then beating it to death. Within 24 hours, everyone had taken a shot at the burger chain, from celebrities to journalists to other burger chains.
When the tweets are as broken as the ice cream machine. https://t.co/esdndK1iFm— Wendy's (@Wendys) November 24, 2017
Of course, managing a high-profile social media account isn't such an uncommon job anymore, so there were plenty of people sympathizing with the errant tweeter.
Social media managers reading this tweet pic.twitter.com/38cwM4wdNR— Matt Navarra (@MattNavarra) November 24, 2017
someone's not paying their marketing interns— the great british very fake-off (@VeryFakePhil) November 24, 2017
This will probably get more awareness than their originally planned tweet...— Musa Tariq (@MusaTariq) November 24, 2017
In the end, McDonald's recognized the incontrovertible law of the universe: you have to laugh at yourself. They made their own response later in the afternoon:
When you tweet before your first cup of McCafé… Nothing comes before coffee. pic.twitter.com/aPJ2ZupS9b— McDonald's (@McDonaldsCorp) November 24, 2017