In the '80s and '90s, one of the most popular commercial catchphrases came from the Hair Club for Men, in which Sy Sperling reminded viewers, "Remember, I'm not only the Hair Club President, but I'm also a client." Hair loss doesn't really have much to do with Elizabeth Hurley on the surface, but Sperling knew that the best way to market a product was by pulling double duty as serving as president and spokesperson. Hurley fully believes in the same model, so when it came time to promote her swimwear, she knew that she should use her own physique to make people think they could look as good as she does in the same outfit.
A video posted by Elizabeth Hurley (@elizabethhurley1) on
Purchasing a bikini that was approved by Elizabeth Hurley might be the closest we ever get to looking as good as she does, but we can always pretend that she makes the clothing herself, so we'll have to settle for holding something she might have once held.
In case you need more proof that Hurley could convince anyone to buy anything, head over to Maxim to see even more incredible photos of the star of The Royals.
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