U2's Super Bowl Ad Sparks Lots of Jokes Due to Spy Balloon Incident
Dread
I swear, if all this balloon stuff has just been viral marketing for a U2 thing...
— Parker Molloy (@ParkerMolloy) February 13, 2023
have we just been shooting down fucking u2 marketing gimmicks https://t.co/xwK3JBDgul
— metal.txt (@metaltxt) February 13, 2023
Some viewers knew a moment of dread as they wondered whether all of these weather balloon stories were just "viral marketing" for U2's new concert residency. To be clear, that does not seem to be the case.
prevnextIntent
That is genius!! They read the room perfectly!
— Matthew Dowd (@TheRealMattDowd) February 13, 2023
Fans debated whether U2 had launched this campaign intentionally to capitalize on this international crisis.
prevnextSongs of Innocence
Dear God. It was U2 trying to install another album on all our phones the whole time. pic.twitter.com/tbFz2Q3PmV
— Brett Sours (@BrettCemetery) February 13, 2023
Some fans joked that perhaps the "balloons" were another viral marketing tactic similar to the release of U2's 2014 album Songs of Innocence. It was automatically added to all iTunes accounts at no cost, whether listeners wanted it or not.
prevnextEngaged
The U2 Baby Sphere has been downed by an American fighter jet
— Patrick Monahan (@pattymo) February 13, 2023
Fans joked that the next headline would find the sphere from U2's ad being engaged by military fighter pilots.
prevnextTimely
You probably mean the UFO/ballon stuff, but you can hear "a 7.5 magnitude earthquake" at the beginning of the spot. Quite unlucky, considering the horrific Turkey/Syria earthquake.
— Rafa López 🇺🇦🇪🇺🇪🇸 (@Garcio72) February 13, 2023
Some viewers noted that this ad was timely in more ways than one, as it referenced a catastrophic earthquake, not unlike the one that ravaged Turkey and Syria on Feb. 6.
prevnextImplications
Please PLEASE tell me international governments haven't been shooting down U2 PROMO BALOONS
— Tyler Brooke (@TylerDBrooke) February 13, 2023
Would be funny if all the weird stuff in the sky lately was just U2 promoting the Achtung Baby live shows all this time and we’ve almost went to war over it
— The Trillbillies (@thetrillbillies) February 13, 2023
Many fans imagined how the world would react if all the recent UFOs had turned out to be part of a U2 ad campaign after militaries around the world had begun shooting them down.
prevnextCreative Team
Imagine being the creative director for U2 and feeling like you dodged a bullet when the Chinese balloon thing started to die down.
— Ben Rector (@benrector) February 13, 2023
Finally, some fans put themselves in the shoes of U2 and their market team, wondering if they felt lucky to have released their ad at this time or not.
prev