Katy Perry headlined a non-traditional halftime show for the College Football Playoff National Championship game on Monday night. The 37-year-old singer premiered her new music video for "When I'm Gone" which features Swedish DJ and producer Alesso. According to Billboard, the video was teased for several weeks before it was released before New Year's Eve.
With the game being shown on ESPN, it marked the first time in the network's history it shared a music video during a live broadcast, according to PEOPLE. Perry is no stranger to college football, as she appeared on ESPN's College GameDay in 2014. She also performed at the Super Bowl XLIX halftime show.
"When it comes to my music videos we all know I like to push the boundaries and myself, and create unique opportunities for my fans to see them," Perry said. "ESPN and especially College GameDay hold a special place in my heart, so partnering with Alesso to become the first artists to ever debut a global music video within a live event on ESPN made for a perfect and natural pairing." Fans who were watching the game weren't too happy with Perry's music video. Here's a look at the reactions from fans about "When I'm Gone."
Why is Katy Perry making an already crappy game worse?— #1 NFC Seed Wisco Homer (13-4) (@wisconsintakes) January 11, 2022
I like Katy Perry,
But wtf did that have to do with football?— JC Bobbitt (@jcbobbitt) January 11, 2022
Another fan said: "Katy Perry video premiere during the CFP 'ship is a weird combination but I put ranch dressing on Chinese food so it's not like I have a leg to stand on when it comes to calling out weird combinations."prevnext
Katy Perry still makes music?— Harry (@Harry8__) January 11, 2022
Why am I watching Katy Perry? Did I fall back a decade???— Zac (@Zachary_Bibb) January 11, 2022
Love From Football Fans
Lemme tell you what football fans love, Katy Perry. https://t.co/7rBVyKSa3R— Ryan Baniewicz (@RBontheRadio) January 11, 2022
Boomer college football fans watching that spicy Katy Perry music video at half time pic.twitter.com/UEehfXBiyp— Dylan DiMaggio (@DylanDiMaggio7) January 11, 2022