It’s the most magical time of the year at Chip and Joanna Gaines‘ Magnolia Market, the couple revealing a behind-the-scenes look at their Christmas-themed décor.
On Tuesday, Joanna shared a video to her blog, At Home, detailing the holiday transformation that Magnolia Market recently underwent in preparation for the holidays, which includes a lot of wood tones and natural elements, as well as an ample number of trees.
Videos by PopCulture.com
“Christmas is finally here at the Market!” the former Fixer Upper star captioned a shortened version of the video she later shared with her 9.1 million Instagram followers. You can watch the full video here.
“I felt like the transformation from summer to fall was a really big change,” Joanna said in the video, filmed at her Waco, Texas, store. “It was really dramatic, but there’s something about fall to winter that feels even more dramatic. This is one of those things that feels larger than life.”
This year, Joanna chose “A Thrill of Hope” for the theme, beginning the transition into a “magical Christmas wonderland” with sketches of what she had been envisioning, which was soon brought to life with handcrafted wooden spoons dipped in crystal and a large advent wreath made of faux garland.
“Greenery is such a timeless holiday decoration, which makes it fun to incorporate in as many spaces as possible,” Joanna wrote on her blog. “You’ll see greenery around the entire shop, including different styles of wreaths and garlands, as well as Christmas trees both big and small.”
The holiday display also features handcrafted log-stack cabins.
“When you walk into the market, this is the first display you’ll see,” she wrote. “It was inspired by the most recent cover of the Journal. Hundreds of logs of wood were placed in these handcrafted log-stack cabins, and I just love the way it turned out. This display makes me want to light a fire and grab something warm to drink!”
The completed display: a space full of lit faux evergreens, hanging snowflakes, lit Christmas trees, and a number of handcrafted art installations.
“I hope that everyone walks in with this childlike wonder,” she said in the video. “That it’s like, whether you’re 80 or 5, you look up, you look around, and you’re taken back.”
The Gaines’, who in June welcomed their fifth child together, son Crew, recently celebrated the start of their growing business, marking 15 years since opening the doors at the original Magnolia storefront.
More Reality
-

“Reverse the Curse” – Back from tribal, tensions rise following the exit of a particularly historic player. The final five immunity challenge ends in a showdown and features one of the closest finishes the show has ever seen. Jeff reveals the outcomes of the remaining in-game fan votes and how they impact the final stage of the competition. Then, one castaway will be crowned Sole Survivor and awarded the $2 million prize, during the three-hour live season finale, on SURVIVOR 50, Wednesday, May 20 (8:00-11:00 PM, ET/PT) on the CBS Television Network, and streaming on Paramount+ (live and on-demand for Paramount+ Premium plan subscribers, or on-demand for Paramount+ Essential subscribers the day after the episode airs)*. Jeff Probst serves as host and executive producer. Pictured: Aubry Bracco Photo: Robert Voets/CBS ©2025 CBS Broadcasting, Inc. All Rights Reserved. -

“A Side Dish of Chaos” – One castaway comes clean to the tribe about a previously deceptive move. The crowd favorite SURVIVOR auction returns, with an extra special season 50 spin. Chaos ensues when social media icon MrBeast arrives on the scene, on SURVIVOR 50, Wednesday, April 29 (8:00-10:00 PM, ET/PT). Photo: Robert Voets/CBS ©2025 CBS Broadcasting, Inc. All Rights Reserved.






