In the past, people have been fully on board with Dove's body-positive campaigns, which feature real women learning to love their bodies. This time, however, the Internet seems to agree that Dove's ad campaign has jumped the shark, to borrow a term from television.
The new campaign features body types without featuring any actual bodies. Instead, the shampoo company is peddling bottles that are designed to reflect certain body shapes.
There's a pear-shaped bottle, a tall skinny bottle, a round bottle, a curvy bottle, and an hour-glass bottle.
The ad, which suggests people "Celebrate the many shapes and sizes of beauty," is an odd way to sell soap.
I'm fat and pear-shaped and Dove says my shampoo bottle needs to be shaped like me. Our world is just too weird to be believed these days. https://t.co/pWgCRHloVR— Beth Roth (@AdageCat) May 8, 2017
Some users pointed out how absurd it was to expect women to define their body types by buying a certain size, others joked about whether it was politically correct to choose the lean bottle, while others pointed out that in a practical sense, these bottles simply aren't designed to sit on shower shelves.
The hilarious thing about those Dove bottle is that so many of them won’t fit in existing shower holders.— Dianna E Anderson (@diannaeanderson) May 8, 2017
What do you think of the new ad: is it a cute, cheeky take on body positivity or is it just plain silly?
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