The Super Bowl LIV halftime performance has been set. On Thursday, it was revealed Jennifer Lopez and Shakira will be performing during football’s biggest game. The game and show will take place on Feb. 2 in Miami.
The announcement has been well-received as fans are eager to see the two take the stage for the first time.
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“We’ve been working closely behind-the-scenes with our longstanding partners at the NFL, and now alongside Roc Nation to bring these mega superstars together,” said Adam Harter, Senior Vice President, Sports, Media and Entertainment, PepsiCo in the press release. “It is a testament to our partnership and commitment to push the envelope of what is possible.”
While last year, it was Maroon 5 along with Travis Scott that took center stage, Pepsi is looking to put together another duo for this season’s performance that fits right at home in Miami, and like kismet, Lopez and Shakira both have ties to the city.
“Throughout the years, Pepsi has had a strong heritage in music, working with a range of artists from Britney Spears to Ray Charles to Beyoncรฉ. The Pepsi Super Bowl Halftime Show has become one of the most iconic and anticipated music performances of the year, and we couldn’t be more excited to welcome Jennifer Lopez and Shakira to the stage,” said Todd Kaplan, Vice President, Marketing, Pepsi. “These two remarkable artists are setting a new precedent for what this show can become, and we’re confident that this will be an incredible performance for the ages.”
Lopez has been all over the media lately as she stars in Hustlers. She previously was speculated to be a potential option for the halftime earlier this month when she appeared on the NFL Kickoff Sunday show.
At the time it was merely to promote her upcoming film, but fans began to assume the video could have something to do with the NFL and her linking up.
One user remarked, “Just announce you’re doing the halftime show sis… that’s all we really care about.”
It turns out that the fan theories wound up being true in this case as the NFL didn’t wait much longer after that appearance to make the announcement for the Super Bowl.
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NEW YORK CITY – DECEMBER 19: "Toil and Trouble" – Elsbeth is thrown into the world of television after the showrunner of a long-running police procedural is brutally murdered in his office, and although it appears to be the act of a disgruntled fan, she begins to suspect the show's longtime star Regina Coburn (Laurie Metcalf) who yearns for artistic fulfillment. Meanwhile, Judge Crawford (Michael Emerson) continues to be a thorn in Elsbeth's side, on the CBS original series ELSBETH, Thursday, Dec. 19 (10:00-11:00 PM, ET/PT) on the CBS Television Network, and streaming on Paramount+ (live and on demand for Paramount+ with SHOWTIME subscribers, or on demand for Paramount+ Essential subscribers the day after the episode airs). Pictured (L-R): Carrie Preston as Elsbeth Tascioni and Carra Patterson as Kaya Blanke. (Photo by Michael Parmelee/CBS via Getty Images)
