Lyft Is Testing 'Taco Mode' Button to Request a Taco Bell Stop

In news sure to delight late-night riders everywhere, Lyft has partnered with Taco Bell to test out a "Taco Mode" that will allow customers to immediately request a ride to the fast-food chain between 9 p.m. and 2 a.m., The New York Times reports.

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The option, which appears as "Taco Mode" in the Lyft app, is set to begin testing in Newport Beach, California. Riders who select the option will experience taco logos inside the app, branded taco-themed vehicles and in-car menus, shared Melissa Waters, Lyft’s head of marketing.

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“I kind of think of this like inverse delivery — like we’re delivering you to Taco Bell,” said Marisa Thalberg, Taco Bell’s chief marketing officer. “You’re being delivered to the food as opposed to having to get in your own car and drive.”

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Both Lyft and competitor Uber do not currently have a policy detailing how drivers should handle passenger requests to stop at drive-thrus, although food is often one of the first things on a tipsy passenger's mind late at night.

The companies plan to expand the program nationwide next year.

“We will allow drivers to opt in to that so we can make sure we understand their full experience, and the customers can get the full delight of opting into ‘Taco Mode,’” Waters explained. “Then we can fully understand how everything works before we roll out more broadly in Southern California, then more broadly nationally.”

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