Hallmark Channel Gets Glowing Support From Viewers After Debuting Its First Same-Sex Wedding in New Movie
Hallmark Channel debuted a new movie Saturday night, Wedding Every Weekend, which featured the [...]
Thank you @hallmarkchannel for this step recognizing that love is love! Congrats to the happy couple!!! ❤️ I see, that, sadly, many are saying 'bye Hallmark' for this. I, however, am saying, "well, hello Hallmark, nice to see you here." :)
— Nedley's Office (@nedleysoffice) August 16, 2020
Hallmark has faced criticism over a lack of diversity in its movies, an issue that came to the forefront during a controversy with a Zola.com commercial, which included a same-sex wedding. After it aired, the conservative group One Million Moms claimed it received "concerns" about the commercial and demanded the network pull it to "stay true to its family-friendly roots." Hallmark did, but later reversed the decision and apologized.
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Very happy to see this. I thought i wouldn't see the day when @hallmarkchannel would include love in all forms. Love is a value of this country i hold dear, and freedom, freedom to love whoever you want to love.
— JMDeLoach🏳️🌈 (@masters_jd) August 16, 2020
In July, Hallmark announced its 2020 Christmas movie slate, which once again included stories that did not involve LGBTQ characters. Hallmark later said it would include LGBTQ characters and stories in the movies. "Diversity and inclusion is a top priority for us," Hallmark said. "We are committed to creating a Hallmark experience where everyone feels welcome."
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Thank you for this! I was delighted to get an excited text from my mom that she just watched two women get married on Hallmark. She often worries about her lesbian daughter (me) but this kind of representation helps her be proud.
— Jessica Lorence (@jmlorence) August 16, 2020
Hallmark has continued to face criticism from those who do not agree same-sex marriage should be depicted. When one person said they were "disappointed" to see Hallmark "caved to a few people," the network stood by Wedding Every Weekend and its decisions. "We are proud of our movie, Wedding Every Weekend," the network wrote. "Our priority at Hallmark Channel is to develop a broad mix of content, characters, and stories in order to create a Hallmark experience where everyone feels welcome."
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prevnextDefinitely watch it when they reair it. It's a cute movie and while the wlw wedding wasn't the main characters it was still exciting and happy to see.
— Ginger V (@ultptgmx) August 16, 2020
prevnextWay to go! Don't let the haters get you down, you've got a huge audience that's been waiting for this for years. Good on you for taking the first step. pic.twitter.com/5g0hsS5sv8
— The Most Golden of Waffles (@Absolute_Hammer) August 16, 2020
prevRetweeting needs more options tbh. I'm so happy this is happening. Love looks great on everyone. pic.twitter.com/n5fIaKX3h6
— Kat aka Deputy BabyCarrot (@earplegalcodes) August 16, 2020