Universal Studios Launches Road To Fast Campaign Featuring Furious 7 Stars

Universal Studios Hollywood is launching "Road to Fast," a campaign leading up to the opening of "Fast & Furious – Supercharged" on June 25, featuring a series of original images and a behind-the-scenes video, including interviews with the cast of its new thrill ride, such as Vin Diesel, Dwayne Johnson, Michelle Rodriguez, Tyrese Gibson and Luke Evans.

There will be six images in total, each featuring the stars of the ride during action sequences. They will be unveiled sequentially beginning today with a group shot of the characters racing alongside a Studio Tour tram.  A video going into the making of the new ride can be seen below.

"Fast & Furious—Supercharged" is a ride that reunites stars from the Fast & Furious series in an attraction designed to immerse guests in the high-stakes underground world of street racing at perceived speeds in excess of 120 miles per hour.  This ride is conceived as a new installment to the Fast & Furious franchise and will debut as the grand finale to Universal Studios Hollywood's behind-the-scenes Studio Tour at The Entertainment Capital of L.A.

"This is new territory for us...to create something as immortal and immersive as this…that all the fans of our franchise can actually live through and be a part of," said Vin Diesel in a press release.  "It's a testament to that loyal and dedicated fan community that has always been our #1 champion."

"Once you go on the ride, it's an opportunity to physically feel some of the adrenaline that we feel everyday while we're filming," continued Vin Diesel, adding, "Yeah, I'm excited to ride it!"

"When you have something as unique and special as the Fast & Furious franchise, you want to create an experience for the fans that they can only feel and experience at Universal Parks," said Dwayne Johnson, continuing, "To be immortalized in a ride, is a very cooI thing.  I get a chance to become Luke Hobbs and kick ass…all in 3D."

"You're in Hollywood already…you're able to get on the tram and experience your favorite movie and TV show sets; that's a big deal. Everything about Universal Studios puts you in the driver's seat to really experience Hollywood," said Tyrese Gibson, adding, "Fast & Furious has the best fans in the world!"

"It's really a sensory driven experience, and I can't wait to see what happens," said Michelle Rodriguez, adding, "It's so cool -- the Studio Tour!"

"You're completely immersed in the experience…you're on a high-speed chase...it's an amazing experience, and the guys that build these are true magicians," said Luke Evans.

Check out the first full "Road to Fast" image in the gallery below.