AMC Theatres to Lower Weekday Movie Ticket Prices

AMC is trying to drum up business with a new midweek discount.

May 22, 2025, 10:48pm

NEW YORK, NEW YORK – OCTOBER 18: A view of the AMC Theater at Times Square during the coronavirus pandemic on October 18, 2020 in New York City. AMC Theaters recently announced that they could run out of money by the end of the year. The pandemic has caused long-term repercussions throughout the tourism and entertainment industries, including short-term and permanent closures of historic and iconic venues, costing the city and businesses billions in revenue. (Photo by Roy Rochlin/Getty Images)

It’s about to get a whole lot cheaper to see movies in the middle of the week.

AMC Theatres is slashing ticket prices in half on Wednesdays, beginning July 9. The movie-theater chain already features the same discount on Tuesdays.

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It’s a smart move for the theater chain, which has previously stated that Tuesdays are consistently one of its biggest sales days of the week.

The move comes right as summer blockbuster season is in full swing, as big titles like Superman and Jurassic World: Rebirth launch shortly after the theater’s mid-week prices will change.

According to The Hollywood Reporter, CEO Adam Aron has been pushing studios to allow theatres to extend the Tuesday discount since last year.

“Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery. But in April and now in May, the box office has been booming, and the remainder of 2025 appears poised to continue that upward box office trend,” Aron said in a statement announcing the lower prices. “The introduction of Discount Tuesdays several years ago has turned Tuesday into one of the best attended days of the week, in part because there is a segment of the moviegoing audience who looks first for a great value in their moviegoing.”

No word on whether competing chains like Cinemark or Regal Cinemas will follow suit, but it’s hard to imagine they’ll intentionally miss out on free money.