You Absolutely Need to See This Unretouched Lane Bryant Ad

The body positive world has been rejoicing as of late to see all the diverse body types in this [...]

By Libby Birk

lane-bryant
(Photo: Lane Bryant)

The body positive world has been rejoicing as of late to see all the diverse body types in this year's Sports Illustrated swimsuit issue, but this year's powerful Lane Bryant ad in the magazine might just take the cake.

Lane Bryant's intimates line, Cacique, is featured in this year's swim issue for the second time in twice as many years. This year, however, the ad is completely unretouched, showing off model Denise Bidot's stretch marks on her tummy.

"I was so excited to find out the image was released unretouched," Bidot told PEOPLE. "I am pretty unapologetic about my body."

Click through to see the ad!

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lane-bryant
(Photo: Lane Bryant)

30-year-old Bidot posed in a bikini from Lane Bryant's Cacique line for their #ThisBody campaign.

"I was allowed freedom within this campaign to be myself, and to show the world that they can be imperfectly perfect too," she says.

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"Finally, women can pick up a Sports Illustrated and see a diverse range of women," Bidot says. "But still, so many times those images are 'perfected.' So to be in the pages completely unretouched makes me proud of how far we have come."

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Bidot shared the ad on Instagram, saying that it was an honor to be featured in the legendary magazine.

"It's amazing to be a part of the change that's helping women see once and for all that nobody is perfect," she wrote. "We can still be beautiful in spite of our imperfections. It's time we celebrate each other and learn to love the skin we are in."

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