Retailer ASOS Praised for Showcasing Models' Stretch Marks in Unedited Photos

(Photo: Twitter / @thesun)While other fashion brands are facing criticism for their use of very [...]

By Nicole Drum

asos
(Photo: Twitter / @thesun)

While other fashion brands are facing criticism for their use of very thin models and heavy airbrushing in their photos, one retailer is getting noticed for the lack of retouching in their photos.

Online retailer ASOS has been using photos on their site of swimsuit models with visible stretch marks and other imperfections not retouched or edited out. The response to the "real" image has been overwhelmingly positive, Cosmopolitan reports.

MORE: Lena Dunham Addresses Body Image With Nearly Nude Instagram Photo

"So nice to see a model without photoshop, she is gorgeous without airbrushing stretch marks," one person tweeted with a photo where the model's stretch marks are clearly visible.

This is not the first time that ASOS has bucked the perfectionism trend. The retailer launched their plus-size line, ASOS Curve, in 2010 and added a men's plus-size line earlier this year.

The use of heavy airbrushing of "flaws" and use of ultra-thin models has been linked to low self-esteem and unrealistic body expectations among consumers.

Related:

This Woman's 'Fat Girl' Friend Photo Says What Everyone Needs to Hear About Body Image
Amber Rose Flashes Cellulite and Stretch Marks in Sexy Swimsuit Video
This Mom's Name For Her Stretch Marks Is Exactly What We Need to Call Them

0comments
Start the Conversation

of