Super Bowl Commercials: Watch Ads From Paul Rudd, Scarlett Johansson, Kevin Hart and More
Scarlett Johansson and Colin Jost
Real-life married couple Scarlett Johansson and Colin Jost co-starred in a fast-paced commercial for Amazon's Alexa virtual assistant that did not land for everyone. Many found it strange that they would joke about Alexa eavesdropping on them when that is a very real concern for many users.
Paul Rudd and Seth Rogen
Paul Rudd and Seth Rogen's commercial for Lay's potato chips was practically a limited series, with teasers being released for days ahead of the game itself. Still, seeing these two reunited on screen for the first time in years brought a smile to some fans' faces.
Kevin Hart
Hart demonstrated Sam's Club's VIP membership benefits in a self-deprecating commercial.
Lindsay Lohan, Danny Trejo, Dennis Rodman and William Shatner
Planet Fitness pulled out all the stops with at least four household names in its Super Bowl commercial. It also helped put a positive spin on Lindsay Lohan's recent absence from the tabloid headlines.
Zendaya
Web design company Squarespace put the competition to shame by booking one of the undisputed biggest stars of the year in its new commercial. It didn't look like a simple shoot for the actress either – she had a lot of costume changes and big set pieces to juggle just to demonstrate Squarespace's full capabilities.
Ryan Reynolds
As usual, Ryan Reynolds brought his self-aware sarcasm to this year's advertisements, once again in service of Mint Mobile. If all this year's stars, Reynolds probably had the easiest shoot.
Michael Myers
Finally, Michael Myers gave fans the Austin Powers revival they've been dying for, but probably not how they expected to get it. He teamed up with Rob Lowe and Seth Green for good measure.