The Super Bowl is typically the most watched TV event in the US for one reason: the commercials. Companies shell out millions of dollars for 30 seconds of airtime and pull out all the stops to make sure you're still talking about their ads at work the next morning.
Many advertisers release either teasers or commercials beforehand, so we've accumulated all of this year's Super Bowl commercials in one place. We'll continue to update this post each day until all the commercials have been officially released online.
Snickers didn't post its Super Bowl commercial on YouTube for a very good reason: they'll be shooting their commercial live during the Super Bowl. The spot will feature Star Wars star Adam Driver and a horse.
While Snickers is promoting this as the first ever "live" Super Bowl commercial, it's simply the first live commerical in a very long time. Previously, Schlitz ran a live taste test in 1981.
Intel had a bit of luck this year, as their Super Bowl commercial stars New England Patriots quarterback Tom Brady. Clearly, they had no idea that Brady was going to be in the Super Bowl when they asked him to star, but it will be pretty funny to watch him eat food off the floor right after he runs off the field.
Unlike Intel, BW3s tapped a quarterback definitely not playing in the big game: retired legend Brett Favre. Not sure what the commercial will entail yet, but this teaser hints that it has something to do with the Observers from Fringe.
Poor John Malkovich. All the actor wants is the JohnMalkovich.com domain name, but a fishing enthusiast has it instead. Squarespace's Super Bowl commercial shows Malkovich's profane reaction and then invites you to their webspace to see the resolution to his problem.
Once the leader of provocative Super Bowl ads, GoDaddy is now relying on Internet memes to sell domain names. This year's commercial spot will feature the human personification of the Internet.
Melissa McCarthy of Mike and Molly and Ghostbusters fame will star in Kia's Super Bowl spot advertising their new Kia Niro.
I'm not sure the world is ready for this sexy Mr. Clean Super Bowl ad. Mr. Clean has always had his...fans, but Proctor and Gamble were sure to emphasize their iconic mascot's posterior in this 30 second spot.
Avacados (yes, the fruit) is airing a spot featuring comedian Jon Lovitz. It looks like they think people need to be hypnotized into loving guacamole.
Mercedes-Benz got the Coen Brothers to direct a one minute spot featuring Peter Fonda for their new GT Roadster. Expect a whole heck of a lot of references to Easy Rider.
Nothing says staying in shape like beer. At least, that's what Michelob Light wants you to believe. The new spot continues their theme of appealing to fitness enthusiasts. No idea if that's working out for them.
Budweiser figures out a way to pull at the heartstrings every year. This year's commercial touches on immigration, a surprisingly fitting topic given America's current political climate.
KFC is pushing their Georgia Gold Chicken product this year, and has recruited Billy Zane and Rob Riggle to play dueling colonels in this year's spot.
Hyundai is trying something different with their Super Bowl commerical this year. Instead of airing their commercial during the game, they're planning on filming interactions among fans and airing a completed spot right after the Super Bowl finishes.
T-Mobile's big Super Bowl commercial includes appearances by Rob Gronkowski, Terrell Owens, and Justin Bieber, as the Biebs himself narrates a history of tou
Sprint is also airing a 30 second commercial, using their new catchphase "Can You Hear That". No other teaser has been announced yet.
Another Super Bowl spot featuring a Patriots star, Tide's new commercial features Rob Gronkowski and actor Jeffrey Tambor. Seems that Gronk's dry cleaning style leaves something to be desired.
Although they didn't pre-release a commercial, Pepsi is apparently pushing their new water brand Life WTR. The new water product will be featured in Pepsi's Super Bowl spot. Pepsi will also sponsor the Super Bowl's halftime show.
The high-end jewelry retailer Tiffany and Co. is getting into the Super Bowl commercial business with a sort 15 second ad featuring halftime performer Lady Gaga.
King's Hawaiian, a manufacturer of sweet bread, is getting into the Super Bowl game with this 30 second ad showing how popular its bread is in homes.
WeatherTech is an automotive mat manufacturer and is returning with a new Super Bowl spot for a second year. The commercial should be about how far the WeatherTech team will go to protect the floors of your cars.
Wendy's will have a Super Bowl commercial for the first time ever. The commercial hopes to clear up misconceptions that Wendy's actually uses frozen beef in its burgers. The commercial directs viewers to Othr-guyz.com, a website parodying Wendy's competitors.
Justin Timberlake will appear in a commercial for Bai, a "healthy beverage" loaded with antioxidants and nutrients. Timberlake is a part-owner of Bai, so they probably got the pop singer at a discount.
The game Mobile Strike rose to fame thanks to last year's Super Bowl commercial featuring Arnold Schwarzenegger. Schwarzenegger is returning for a second straight year, this time as the "Party Pooper" out to ruin everyone else's fun.
Last year's Pokemon commercial was a big success, so Nintendo is back this year with a new Super Bowl spot to promote its new Switch console.
Bill Nye is appearing in this year's Super Bowl to explain the science behind Persil's detergent. Or maybe he'll just make a big mess that needs cleaned up.
Honda's Super Bowl commercial features a ton of celebrities, including Tina Fey, Amy Adams, Robert Redford, and Steve Carrell, narrating from inside their high school yearbooks. It's a little creepy but cool at the same time.
Buick has hired Cam Newton to wreck small children on the football field for their Super Bowl commercial. No other description required.
Febreze is reminding people to prepare their bathrooms for the Super Bowl halftime bathroom break with a 30 second Super Bowl ad.
Fiji is going the simple route this year by reminding people that it's water comes straight from nature. No gags, no elaborate jokes, just good, clean water.
Ford's 2017 Super Bowl commercial shows a lot of people getting out of precarious "sticky" situations. It also shows off its conceptual self-driving car.
84 Lumber's first Super Bowl ad was deemed too controversial, as it allegedly featured a border wall meant to evoke Donald Trump's provactive border proposals. 84 Lumber revised the spot and will air a 90 second commercial during the game.