Folks tuning in to the 74th Annual Emmy Awards on Monday got introduced to what they thought was a sketch, but soon realized was actually a car commercial. As part of Kia’s role as the Official Automotive Partner of the awards, they debuted a dramatic look at their 2023 Telluride and Telluride X-Pro.
The ad itself isn’t anything world breaking, but its placement seems to be for many viewers. While many were quick to point out actor Robert Ri’chard, former star of Cousin Skeeter on Nickelodeon, others were sore over the 1:45 advertainment in the middle of the Emmy Awards.
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Scroll down to see some of the funniest comments about the moment, and some valid complaints too.
Choosing Violence
As it stands, people are a bit confused. Some chose some violent paths, but most just stuck with bewilderment. What is missed is that this is the new reality for an awards show in the era of streaming. Something needs to pay for these things.
How Long?
Please Clap
Big Money
Cousin Skeeter
Time is Tight
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