The McDonald's Twitter account made a playful joke about the McRib, opening a can of worms. The fan-favorite menu item has not made a major return yet, so fans were disappointed to see the Golden Arches bring up the sandwich without announcing it is coming back. It was last brought back nationwide in October 2019 and now only occasionally pops up at isolated McDonald's. Fans have to use McRibLocator.com to find reports of McRib sightings.
"It's always 'when is the McRib coming back' and never 'how are you doing person who runs the McDonald's account,'" reads the tweet published on the McDonald's Twitter account. This inspired some banter between other corporate entities trying to get in on the joke. "I've never felt more seen. Like, I don't know when House of the Dragon is premiering," HBO's social media team wrote. "Unrelated: When is the McRib coming back?" This prompted McDonald's to respond with a meme reading, "I know nothing, HBO" in place of "You know nothing, Jon Snow."
The McRib made nationwide comebacks in October 2018 and October 2019, but McDonald's has not said anything about it coming back in October 2020. The sandwich, first introduced in 1981, rarely ever comes back on a nation-wide basis, which makes it a coveted rarity for McDonald's fans. Of course, that is all part of McDonald's plan. Just like Starbucks and Dunkin' use the limited-time factor for Pumpkin Spice flavors to bump sales in the fall, McDonald's keeps the McRib a coveted item so fans rush out whenever it becomes available.
In case you needed a laugh today. But seriously, I miss the McRib https://t.co/LCd3vN3Mlz— Ben Kinne (@ben_kinneWTOP) October 23, 2020
One person thought the McRib joke was funny, but that did not make missing it any easier. "I would be honored to be asked when the McRib is coming back," one person wrote.prevnext
Hmmm.... makes sense to me lol pic.twitter.com/wpxlv9zycB— Yours truly (@BriiLaFlair3) October 23, 2020
"I can never stop thinking about how someone said the McRib only ever comes back when the government wants us to forget they did something shady," one Twitter user wrote. A person had the perfect response, writing, "Then it should have been available for the past 3-1/2 years non-stop."prevnext
One person noted that dollar stores sell something very similar to the McRib, a "BBQ Rib Sandwich." However, many disagreed with this Twitter user. There's just no substitution for the real thing.prevnext
A mcrib might make you feel better pic.twitter.com/ON7h9mjKAk— 🎄☃️🎄TastyTommy🎄☃️🎄 (@TastyTommy_) October 23, 2020
I genuinely have zero human compassion for the person behind the McDonald’s twiter account. But I care quite deeply for a flipping McRib. So enough with the touchy feely stuff and time to start talkin’— SmashyCrashy (@Smashy_Crashy) October 23, 2020
"But seriously, when is the McRib coming back? I need meat mechanically pressed into the shape of a rib and doused in bbq sauce to know there is a god," one person wrote. "Hope you're doing well, person who runs the McDonald's account. I too question the return date of the McRib," another added.prevnext
Sounds like you're having a rough day, McDonald's account person. Here's a photo that hopefully will cheer you up...
Which sort of reminds me:— Francis LaLonde (@ballpark_frank) October 23, 2020
When is the McRib coming back?... pic.twitter.com/KQRwd6TiT7
One person genuinely tried to cheer the McDonald's social media manager up by sharing a photo of a deer. Another person said they didn't care about the McRib, they just want them to "bring back the snack wrap!"prev