Usher Super Bowl News Revives Viral 'Confessions' Meme
The advertisements for Usher's Super Bowl LVIII halftime show use footage from a 20-year-old music video and a 4-year-old meme.
Underrated
The Usher confessions meme is one of the most underrated on the web https://t.co/ZjlUocD8gu
— YP (@YoungPageviews) July 12, 2019
This meme has been regarded as since it first hit the scene, so it's no surprise that it was under the radar until now.
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@iambobbyfoster Stop playing with Usher 😭😭😭 #superbowl #superbowlhalftimeshow #superbowlperformance
♬ original sound – Bobby Foster
Back in February after the last Super Bowl, there was buzz about Usher being the next headliner. In response, some fans made memes using this format, which are looking pretty prescient right about now.
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Whoever’s idea it was to announce Usher as the halftime performer with the “Confessions” skit isn’t paid nearly enough. I don’t care if they make north of seven figures for their job. Make it eight..
— 500 🏎 (@Kameron_Hay) September 24, 2023
Many fans felt that this ad campaign would be the best part of the Super Bowl halftime show.
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Why it feels like she in 2023 and he is in 2013 😩
— ♦️ Ameerah.▪️🥀 (@itsAmeerah__) September 24, 2023
Of course, for fans who forgot about this skit, seeing it re-enacted now was just confusing.
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— Scott Simpson (@NimblewNumbers) September 24, 2023
Of course, many commenters responded with Usher's more recent "Watch This" meme, including some brands.
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@williebee_2020 So this has happened, only happens in Atlanta@Usher Raymond. comedу #funny #fyp #doordash #usher #quitplaying #immacallyouback #trending #trendingreels #williebee2020
♬ original sound – WillieBee_2020
@hustlemann24_7 #duet with @mrsixthreeandgifted #greenscreen #iamahashtag #trending #laughwithme #justforlaughs #😂😂😂 #usher #remix #confessions #studio #eggs #quitplaying #usherraymond #tiktokmakethisgoviral #imacallyouback #damn
♬ Big ProdaJ Calls Usher Again Follow BigProdaJ – Big ProdaJ
One of the most popular uses of this format was always to apply it to mundane situations, undercutting the drama.
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The series of ads @AppleMusic has released with Deion Sanders, Kim Kardashian and now BeastMode, using Usher’s old Confessions Part II video, are just perfect. Usher, fresh off his amazing run in Vegas, will perform at halftime of the Super Bowl pic.twitter.com/9UUhNoZ54W
— Langston Wertz Jr. (@langstonwertzjr) September 24, 2023
Finally, many fans pointed out that Usher is a strong contender for the Super Bowl based on the strength of his recent Las Vegas residency, even if people who haven't traveled to the city aren't aware. They see this ad as a way or reaching out to lapsed Usher fans to get them excited.
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