Jennifer Lopez and Ben Affleck's engagement elicited loads of emotional reactions on Friday night and Saturday morning, but some people aren't as thrilled. Lopez announced the news on Friday night, but not in a traditional way. It wasn't done in a press release, an interview or even in a social media post. She instead directed fans to sign up for her newsletter, On the JLo. After receiving a couple of standard updates, subscribers received a short video showing Lopez wearing her engagement ring.
While Bennifer supporters were simply excited for the pair, others saw the reveal as a business tactic. While a simple social media post would suffice, Lopez took advantage of the situation to get eyes on her latest venture. Some thought the reveal was artificially played up to seem more authentic when it was really more of a promotional tool for On the JLo. Scroll through to read some of the reactions.
'Don't Collect My Data'
Excitement for engagement announcement? ❌
Excitement for sharing website link? ✅
The things branding and social media makes people and celebrities do 🤦🏻♀️ https://t.co/W4CDkqfpjr— كليوبطة (@Cleobatta) April 9, 2022
"I LOVE I mean LOVE Bennifer … but you don't need to collect my data to share your engaged," one fan wrote.prevnext
'She's in Her Newsletter Era'
Crying because Bennifer is engaged then started crying harder when it hit me I'd have to subscribe to On The J🟢L🟢O🟢 to see the vid 😭 she's in her pivot to newsletter era @whoweekly called this— Brittany (@brittanyw08) April 9, 2022
"I'm obsessed with JLO making a pre engagement announcement on Instagram telling everyone to sign up to her newsletter to get the real engagement announcement," another person wrote.prevnext
'Brilliant or Tacky?'
Jennifer Lopez announces her engagement to Ben Affleck but makes her fans first sign up for her website in order to read her announcement 📣 is this brilliant or totally tacky?! 🧐— Chloe Melas (@Chloe_Melas) April 9, 2022
"waking up to news that jlo and ben are engaged and she shared it via her newsletter called on the jlo feels like a fever nightmare," another Twitter user wrote.prevnext
obssesed with the fact that you have to subscribe to JLo’s newsletter for the engagement announcement https://t.co/qziYsLv2pl— Wendell Macapagal (@RhodeToLove) April 9, 2022
"This is coming across so snobbish," a fourth person commented. "'My inner circle' please [Jennifer] just be your normal down to earth self – why not make a public announcement?"prevnext
The camera work trying to make it look as some kind of intimate house video— love ur cow (@bbylov1221) April 9, 2022
"Peak cringe! Imagine gating your 6th engagement announcement (and 2nd to the same person) so you can collect some more email addresses for your newsletter," another Twitter user wrote.prevnext
Jennifer Lopez announcing her engagement exclusively to newsletter subscribers is really just the most 2022 way that could’ve gone.— Laura Norkin (@inLaurasWords) April 9, 2022