At the highly anticipated keynote event on Tuesday, Apple CEO Tim Cook announced the company’s newest device that is having tech users drooling, but its price might set you back a bit.
Launching the premium version of Apple’s flagship device this fall, Cook revealed on Tuesday the company will be releasing the iPhone X or iPhone 10, a smartphone defined simply by its exclusivity.
Featuring an all-screen display, facial recognition software, animojis and wireless charging, the new device will be a lot like the originals, but higher priced and constrained in availability as a way for Apple to track new technologies with a smaller pool.
Serving as a status symbol for owners, the iPhone X will start at $999, for 64GB and 256 GB. Tech lovers can order on Oct. 27, and the device, just in time for the holiday season will ship on Nov. 2.
As a phone that doesn’t require a home button or even that fingerprint sensor either, it will move more towards the biometric IDs of facial recognition with its exclusive software. Apple is positioning the X as a whole new class of device, and one that its competition will need to look to if they want to set themselves up for success.