It costs millions of dollars to buy a 30-second ad during the Super Bowl. But for a full 30 seconds on Sunday during Super Bowl LII, the NBC feed was in a blackout.
NBC going dark for 30 seconds was the best Super Bowl ad so far #SuperBowl
— Matt Oswalt (@MattOswaltVA) February 5, 2018
The blackout happened in the game’s second quarter at 7:08 p.m. ET. Twitter was quick to notice the sudden blackout, joking that somebody on NBC’s production team just got fired and owes a company a boatload of money.
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Too bad it wasn’t a white out. Could’ve called it a Tide ad.
— thefielding (@thefielding) February 5, 2018
I thought that was just a regional dark.
— Matt Shobe (@shobe) February 5, 2018
FIRST LOOK: Footage from inside the NBC production control room during that commercial blackout. #SuperBowl pic.twitter.com/71yKUfQtNW
— FakeRonWash ⚾🚬🍺 (@fakeronwash38) February 5, 2018
NBC’s 30-second blackout: 7:38:08 p.m. ET – 7:38:38 p.m. ET.
— A.J. Katz (@ajkatztv) February 5, 2018
NBC Sports ad sales team getting some angry calls right now from clients whose ads didn’t air during that technical blackout.
— Josh Sternberg (@joshsternberg) February 5, 2018
I think @nbc skipped the commercial in order to reboot their audio board. Audio better since the blackout. Regardless, they owe a company 5 million refund.
— Richard W. King (@rwking75) February 5, 2018
Hopefully that blank screen during the commercial break was NBC dropping Logan Paul’s Doritos ad. He’s a waste of airtime. #SuperBowl
— 🇺🇸 Waldo Butters 🤬 (@micblank) February 5, 2018
“NBC Sports ad sales team getting some angry calls right now from clients whose ads didn’t air during that technical blackout,” AdWeek tech editor Josh Sternberg wrote.
“I think [NBC] skipped the commercial in order to reboot their audio board,” Twitter use @rwking75 tweeted. “Audio better since the blackout. Regardless, they owe a company 5 million refund.”
“Hopefully that blank screen during the commercial break was NBC dropping Logan Paul’s Doritos ad. He’s a waste of airtime,” another user, @micblank joked.
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