College football made a big change for the 2023 season, which has made fans and coaches upset. The NCAA introduced the new clock rule to help shorten the game. In previous years, the clock would stop momentarily after first downs on the college level. This year, a running clock has been introduced, making college football similar to the NFL. The only time the clock stops after the first downs is inside of two minutes left in the half.
After Week 0 and Week 1 of the college football season, coaches and fans are speaking out against the new clock rule. UCLA head coach Chip Kelly said, “But this new rule is, um, it’s crazy. We had four drives in the first half. This game goes fast. Hope you guys are selling a lot of commercials.”
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One Reddit user discovered that the new clock rule has led to more commercials. The person watched the LSU vs. Florida State game that aired on ABC Sunday night and discovered there were 131 ads played during the broadcast of the game for a total of 55 minutes. The duration of the game under two and a half hours. Here’s a look at fans sounding off on ABC for airing too many commercials during the game.
The Analysis
One person said: “So basically the rules changes to speed up the game just allowed the networks to run more advertising!”
More Anger
Another person said: “Pretty soon it’ll be one giant info-mercial with periodic score updates.”
Interesting Comparison
One person on social media wrote: “It’s CFB season so I see a lot of ABC commercials. The golden bachelor would be an amazing show if half the women were age appropriate, but half were 21 year old instagram models.”
Not A ‘Bachelor’ Fan
One person said: “Nice of ABC to momentarily interrupt their commercials with football.”
ABC’s Plan
A college football fan wrote: “It’s awful. Nobody asked for this. And they’re intentionally diluting their product.”
It was Coming
One fan responded: “I just think there’s a sweet spot that can serve all parties interests.This model that TV companies are using isn’t servicing it audience with growth as a goal.It looks more like harvesting, and holding a position as a goal is no way to move forward.”
Problem With Other Sports
Another person added: “Same with MLB since the mandatory time between innings was introduced. Commercials are only gonna be 2:15-2:30 depending on if the broadcast is regional or national.”
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