When Wendy's lovers ask "Where's the beef?," the company replies, "In our cheeseburgers and on our timeline."
The fast food giant has long been known for its fresh, never frozen burgers and for its ability to shade competitors, namely McDonald's, in its commercials, but social media has taken the chain to a whole new level of savagery.
Wendy's Twitter account is certainly a place to find information about the company or voice a complaint about bad food or service, but it's also the prime place to witness major burns by the restaurant's social media team.
From direct attacks on McDonald's, Burger King and others to provoked responses from fans who stick up for the competition, Wendy's social media account has served up serious, viral shade on the site.
Keep scrolling to take a look at some of the wildest replies from the fast food chain.
National Frozen Food Day:
McDonald's announced in March 2017 that by mid-2018, "all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef."
But for Wendy's, the statement meant another opportunity to slam its biggest rival, calling out that the restaurant carries several other burgers that won't be getting the fresh beef treatment.
.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.— Wendy's (@Wendys) March 30, 2017
And when McDonald's made the switch to fresh Quarter Pounders, Wendy's creatively dissed the chain on National Frozen Food Day, pointing out all the menu items that didn't make the cut for fresh beef.
Poor Big Mac®, stuck with frozen beef. pic.twitter.com/0r5beTPQfo— Wendy's (@Wendys) March 6, 2018
This one too? Yep. Doesn’t even have a slice of cheese to keep it warm. pic.twitter.com/8EeNTmnop6— Wendy's (@Wendys) March 6, 2018
In all, the company tweeted seven sad photos of McDonald's burgers, plus one that looks to belong to another rival chain.
Whoops, that’s not yours.— Wendy's (@Wendys) March 6, 2018
Still frozen beef though. pic.twitter.com/m8uQayJVfP
In Super Bowl style:
The fast food giant teased the Super Bowl commercial on Twitter a few days ahead, writing, "Biggest television audience of the year, eh? Sounds like the perfect chance to roast some frozen jabronis."
Biggest television audience of the year, eh?— Wendy's (@Wendys) February 1, 2018
Sounds like the perfect chance to roast some frozen jabronis. ?
During the big game, Wendy's blasted McDonald's "flash-frozen" beef, claiming, "The iceberg that sank the Titanic was frozen, too (just sayin')."
If you're frozen, you're gonna get burned. pic.twitter.com/IpKRb020iy— Wendy's (@Wendys) February 5, 2018
'Broken as the ice cream machine':
After McDonald's mistakenly tweeted a rough draft of a tweet on Black Friday in 2017, Wendy's took the opportunity to roast the Arches.
"Black Friday **** Need copy and link****" McDonald's posted without the actual copy and link for the tweet, but they quickly tried to make up for the mistake with some humor (arguably following Wendy's lead!).
When you tweet before your first cup of McCafé… Nothing comes before coffee. pic.twitter.com/aPJ2ZupS9b— McDonald's (@McDonaldsCorp) November 24, 2017
But Wendy's seized the opportunity, making a dig at McDonald's "broken" ice cream machines.
When the tweets are as broken as the ice cream machine. https://t.co/esdndK1iFm— Wendy's (@Wendys) November 24, 2017
Sick burns for followers:
While Wendy's social media team could think up several burns for its competitors, sometimes they opt to take bait from the followers looking to start trouble. Fortunately, that doesn't make it any less hilarious.
In fact, their savage replies may be the best part of the Twitter account.
Find new friends.— Wendy's (@Wendys) January 3, 2017
Don't dare ask what you should order at McDonald's, because they'll only reply, "Directions to the nearest Wendy's."
Directions to the nearest Wendy's— Wendy's (@Wendys) January 3, 2017
Burger King battle:
While McDonald's is Wendy's typical target for shade, it doesn't discriminate when burning its competition. But a note to fast food companies everywhere: don't pick a fight with Wendy's. You will lose.
Burger King learned that the hard way, when it replied to a simple promotional tweet about the chain's 4 for $4 meal with its own, seemingly better, deal.
The 4 for $4 Meal: a trayful of mouth-filling glory. pic.twitter.com/JjDOFZVXuP— Wendy's (@Wendys) January 20, 2016
5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm— Burger King (@BurgerKing) January 21, 2016
When someone begged to know what Wendy's was "firing back," the chain replied, "edible food."
@bguerns13 edible food— Wendy's (@Wendys) January 22, 2016
When Buzzfeed took a poll asking who won the heated exchange, 82% voted Wendy the Clapback Queen over Burger King the Silent Shade Master.prevnext
Digs at BK:
Fans love to bait Wendy's to diss Burger King, too, something the restaurant accepts every time.
Apparently, when you find yourself ordering food at BK, you should only "learn from your mistake."
Learn from your mistake— Wendy's (@Wendys) June 16, 2017
And to anyone who says, "Burger King for the win," expect to get a reply asking about the chain's participation trophy.
what'd they win? A participation trophy?— Wendy's (@Wendys) January 4, 2017
Hardee's shade and block:
When fast food fans got into a debate about whether Wendy's or Hardee's sold a better 4 for $4 meal, they asked the chains to settle the score.
Wendy's gave a blunt answer and called out the rival burger joint for copying its promotion: "We usually prefer the original to a knock off, but hey, you do you.
Hardee's didn't take kindly to the diss and hit reply, writing, "Just because you were first doesn't mean you're the best."
Just because you were first doesn't mean you're best.— Hardee's (@Hardees) April 10, 2017
"Tell us the fourth person to walk on the moon without googling it," Wendy's tweeted. After silence from the competition, Wendy's emerged victorious, writing, "lol They blocked us."
lol They blocked us.— Wendy's (@Wendys) April 12, 2017
Carl's Jr. slam:
"LOL they don't," the burger chain tweeted, seemingly burning Wendy's, a feat many other restaurants have failed to accomplish.
LOL they don't— Carl's Jr. (@CarlsJr) September 13, 2017
But the competition clapped back in a major way,roasting Carl's Jr. for its less-than-stellar presence on social media.
"Yeah, for one, if we were going to diss another restaurant we'd have more than zero likes and RTs after 13 hours," it pointed out, burning yet another rival chain.
Yeah, for one, if we were going to diss another restaurant we'd have more than zero likes and RTs after 13 hours. https://t.co/VUDXEHKqEB— Wendy's (@Wendys) September 13, 2017
In-N-Out Burger blast:
Wendy's even scorched its West Coast competition, In-N-Out burger, when a follower asked Wendy's for a recommendation.
"@Wendys I'm at in and out, what should I get?" the baiting follower wrote.
"Out," the chain savagely replied.
out— Wendy's (@Wendys) January 18, 2017
Fans loved the swift, direct diss and praising Wendy's for another burn well executed.
I DROPPRD MY COOKIE NSNSJD— audrey (@fearthefaII) January 19, 2017
IM CRYING— sherrr (@sheridanleeper8) January 19, 2017
Wingstop rap battle:
The chicken chain shared a rhyme set to Migos' "Bad and Boujee" after a follower tweeted a photo of GameStop and Wingstop buildings next to each other, adding, "Isn't this that Migos song?"
Gamestop, Wingstop.— Wingstop ? (@wingstop) October 2, 2017
Copped a new game for the ❌?
Saucin' and tossin' our wings in a pot, pot.
We got that Original Hot, Hot. https://t.co/Wffggswh7L
But Wendy's wasn't happy about another witty restaurant chain sharing its online air and replied with Kendrick Lamar lyrics: "Sit down, be humble." And the rap battle was born.
Sit down, be humble. ?— Wendy's (@Wendys) October 2, 2017
Be there. Done that.
Bring something fresh... not frozen. ? https://t.co/xi81olVFgP— Wingstop ? (@wingstop) October 2, 2017
Fresh, never frozen since 69— Wendy's (@Wendys) October 2, 2017
Trying to cop that mixtape, better get in line
Grabbed a couple wings now you're trying to fly
But nothing gets 'em dipping like a Frosty and fry
A frosty and a fry?
Wingstop flavor bringin' all the cravers!— Wingstop ? (@wingstop) October 2, 2017
They eat us now and save you for later. ✌? https://t.co/Kt3eeeWfUx
Fortunately for fans, things were only heating up in the fast food battle.
They eat us now, they eat us later
Adding up our Wins on a calculator
You're a laughless clown, or a king that's throneless— Wendy's (@Wendys) October 2, 2017
Let me get those wings uuuuhhhhhhh boneless https://t.co/vXdnQXf7UD
Add 'em up, add 'em up.— Wingstop ? (@wingstop) October 2, 2017
Ain't nothin' like Wingstop ranch in a cup.
Not here to throw shade, just spittin' some heat.
?/? nah, that's weak. https://t.co/ebNpd8ibJz
Wings flying high but it's time to run
Cuz we're serving up bars on a warm toasted bun
We keep it spicy with our chicken, our flow, and memes— Wendy's (@Wendys) October 2, 2017
So it's nighty night now, brush your teeth, sweet dreams https://t.co/fr0fdJtYeW
You tried it... you really did.— Wingstop ? (@wingstop) October 2, 2017
Who'd you borrow those lines from Sid the kid?
It's closing time and we're leaving frozen beef behind. ?? https://t.co/LLPlhjvu6w
But per usual, Wendy's spit the final bars and earned the win.
We know why the chicken crossed the road
But you crossed the boss and straight got told
We had some fun, but yeah we're through— Wendy's (@Wendys) October 2, 2017
Gift wrapping this L to send home with you https://t.co/UPc2vFsoh3