Facebook is, quite literally, reinventing the face of social media every single day, and they've just rolled out another new feature that is a real game-changer.
In a blog post, Joaquin Candela, Facebook's director of applied machine learning, said that the company is "doing this to prevent people from impersonating others on Facebook."
"We always respect the privacy setting people select when posting a photo on Facebook (whether that’s friends, public or a custom audience), so you won't receive a notification if you're not in the audience," Candela added.
Reportedly, the new feature isn't necessarily a complete safeguard from people trying to impersonate others since they could simply adjust the audience controls on their posts, but it certainly feels like a step in a good direction.
In addition to the new facial recognition features to help protect users from social media identity theft, the company is also adding a setting that will allow users to turn off facial recognition on their page.
Finally, Facebook also revealed that they are adding a new tool for sight-impaired user that will read out names of people tagged in photos. Regarding this feature Candela said, "We're always working to make it easier for all people, regardless of ability, to access Facebook, make connections and have more opportunities."