Seattle Kraken: Here Are All the Secrets Behind the Team's Logo
A new NHL team is coming very soon. On Thursday, the Seattle Kraken announced it's nickname, logo [...]
Logo Anatomy
The Seattle Kraken. Check out this logo. Pristine. Flawless.
The Emerald City does sports branding better than anyone else.
Seahawks ✅
— Marc Ryan (@MarcRyanOnAir) July 23, 2020
Sonics ✅
Mariners ✅
Kraken ✅ pic.twitter.com/Qu4e16hGuD
The Logo is based on Seattle's maritime history and a Kraken which is a sea monster in Scandanavian folklore. Another note about the logo is the "S" pays homage to the Metropolitans, who has a similar logo.
prevnextThe Needle
New Seattle Kraken logo sets sail atop the Space Needle 🦑⚓️
📸: @SeaTimesFotoKen pic.twitter.com/1Q2YEtaHaZ
— Seattle Times Sports (@SeaTimesSports) July 23, 2020
The logo sits atop the Space Needle, an iconic landmark in the city and the world. The secondary logo is shaped like an anchor, which has the Space Needle on top.
prevnextAll Three Logos
Really loving these logos for the Seattle Kraken. Might have to get that anchor/hook/space needle thing tattooed on me somewhere... suggestions? pic.twitter.com/h2gdw0zLiz
— Austin Dienst (@BuffaloBandit) July 23, 2020
Here's a closer look at all three logos. The team's main colors are icy blue, navy blue, and red, which are displayed on the primary logo. The anchor is the secondary logo with the third being the wordmark.
prevnextJerseys
The white Kraken jersey is so clean. pic.twitter.com/zf410rhHfi
— Matthew Bové (@Matt_Bove) July 23, 2020
The primary logo will be featured in the front of both jerseys and it will be also on the pants. As for the secondary logo, the anchors will be on the shoulders. The navy blue jersey will be the team's home uniform.
prevnextLogo Comparison
My favorite thing about the logo is that it's a "Kraken-zied" version of the Seattle Metropolitans logo. pic.twitter.com/nlll9TV4tG
— Greg Wyshynski (@wyshynski) July 23, 2020
As you can see, the Kraken logo has some similarities to the Metropolitans logo. Seattle Fans are hoping the Kraken can have the same success as the Metropolitans as the city is looking for another pro sports championship.
prevnextMore on the Second Logo
The Seattle Space Needle in the Kraken's secondary anchor logo is just *chef's kiss* pic.twitter.com/NOO8Oh73Dl
— Ryan Hana (@RyanHanaWWP) July 23, 2020
Making the Kraken second logo an anchor fits Seattle perfectly. As the years go by, we could see the anchor logo on more apparel because some fans like it better than the primary logo.
prevnextSimilar to Mariners
My ONLY issue w/Seattle Kraken logo is ‘similarity’ to Mariners logo. I thought they could have done better here instead of another ‘S’ logo.
Other than that, it’s pretty good the more I look at it. pic.twitter.com/QwJ5o4hONH
— Jeremy St.Louis 🇨🇦 (@jrstlouis) July 23, 2020
The logo has also been compared to the Seattle Mariners logo because of the "S." That is not a bad thing because the Mariners are loved by the community, especially when Ken Griffey Jr. was making an impact in the 1990s.
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