Netflix has just revealed a new logo with a different look that will be used on all of company’s mobile apps and social media channels. The new logo is “a narrow capitol ‘N’ that looks like a red ribbon folded over itself against a black background,” according to Mashable.
Netflix told NextWeb, “We are introducing a new element into our branding with an ‘N’ icon. The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future.”
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Reactions on social media have been divided concerning the new logo as some are pleased by the new aesthetic look while some prefer the original design.
This is the second time that Netflix has changed up their logo with the last one coming two years ago in 2014. The old logo was more based around the DVD-era logo with a more minimal design reminiscent of fonts used in old movies.
The NextWeb also reports, “It’s possible the old logo will remain on Netflix.com but for devices with smaller, vertically oriented screens like smartphones, the new logo leaves less negative space and makes it easier to identify the Netflix app among a plethora of other ones. It also makes sense for social media, where square formats are prevalent.”
What do you think about the new logo? Do you prefer the new one or the originals?
