Apple Launches New Purple iPhone 12 During Live Event
Apple unveiled a new color for its latest iPhone products on Tuesday during the company's virtual [...]
Broke
My bank account after seeing the New Purple iPhone 12:#appleevent pic.twitter.com/D4E5YygiG1
— A Blessing (@BLM_004) April 20, 2021
Many people either mourned that they were too broke to pick up a purple iPhone right now, or that they were going to go broke getting one.
Too Late
i literally upgraded to an iPhone 12 last week and they announce this colour now pic.twitter.com/49PaHnP4Es
— marnie 🇲🇪 (@igrankabywhosee) April 20, 2021
Some users mourned that they had just upgraded their phones recently, narrowly missing their chance to get a purple iPhone.
Break
PURPLE IPHONE 12!!!! Now time to break my purple iphone 11 pic.twitter.com/hECxsuJG3X
— AloedeVera 🌱 (@psalm_devera) April 20, 2021
Others joked that they would break their current iPhone to give them an excuse to pick up the new purple one — especially if they had an older model.
4/20
Apple dropping a purple haze iPhone on 4/20, Steve Jobs would've loved this
— dave smith (@redletterdave) April 20, 2021
Some people joked that the purple iPhone must be a subtle reference to 4/20 — a date commonly associated with stoner culture.
Aesthetic
When I see the Purple iPhone at the #AppleEvent I can’t not think about the gameboy color and n64 pic.twitter.com/rIaUHHtiAJ
— David Leavitt (@David_Leavitt) April 20, 2021
that purple iphone kinda gives me gameboy color vibes pic.twitter.com/SrePORgOsL
— Kyle (@Kylehimself_) April 20, 2021
To some, the purple iPhone called to mind the bygone era of translucent purple hardware from Nintendo. Whether this was fond nostalgia or not, it was hard to unsee.
Consumerism
OMG Purple iPhone! pic.twitter.com/eL1SQXeY4K
— Paul Joseph Watson (@PrisonPlanet) April 20, 2021
Apple watchin yall spend over a thousand dollars on the purple iPhone after y’all just bought their other phone: pic.twitter.com/IUoJLfax5x
— Angie🌿 (@angieseyy) April 20, 2021
The fact that the purple iPhone was trending was bleak to some users, who thought that it was a blatant case of shallow consumerism without adding any value to a product.
Target Audience
apple store employees when all the gay ppl show up to get a purple iphone/colorful imac pic.twitter.com/2YIKH7UnBU
— iz 🪴✨ (@ithay02) April 20, 2021
Finally, some LGBTQ+ users joked that their community was the target audience for the purple iPhone, and that Apple was taking advantage of them.