Jessica Alba is Diving into Denim

Jessica Alba, head of the 1 billion dollar Honest Company is finally getting into fashion. This August, she’ll launch her debut fashion collaboration with premium denim brand DL1961. The collection, JAxDL, will be made up of 8-10 lust-worthy denim styles that Ms. Alba herself would most definitely wear. But she’s also said that she wants to make sure the line can encompass all women’s body types. We’ve seen Jessica in everything from a Canadian tuxedo (that’s denim on denim) to the hard-to-master denim skirt, so it’s no wonder this is where she’s beginning in fashion.

Her company’s eco-friendly and sustainable focus are in line with the ethics of DL1961, who strives to not only make a better jean, but to make the process of making denim a lot better for the environment. They use a secret mixture of cutting-edge fibers that conserve energy, dye and even water — which they get from their on-site filtration system. All this hard work from them pays off for you, too, with their innovative styles that truly allow for all the ways your body moves. Four-way stretch has a 98% retention rate, allowing you to live your life without worrying about your jeans doing all sorts of funky things.

The Margaux
The Florence
The Riley
The Farrow

If you can’t wait until the August debut, you’re in luck — Alba is currently the face of the brand’s spring campaign, showing off four styles inspired by ’90s grunge. The Margaux is perfect for those looking to be on trend without going overboard — it’s a version of the brand’s wildly popular Instasculpt denim (yes, it does what you think it does!), available in two ’90s approved washes. There’s also The Florence, a skinny jean we love in grey, and The Riley, a classic take on a comfortable, mid-rise boyfriend jean. Lastly, Jessica’s favorite might be The Farrow, a high-rise old-school slimming jean that fits right in with her laid-back style.