Super Bowl 2023 Commercials Leaked: What Will Air During the Big Game

The Super Bowl commercials have become less and less surprising in recent years, as brands tease their splashy spots weeks or months in advance of the game. From Bryan Cranston posting teaser images before his PopChips commercial was announced to Elisa Donovan doing interviews about her reunion with Clueless co-star Alicia Silverstone for Rakuten, we already have an idea of which commercials will air. Ad agencies are also cashing in on nostalgia to raise brand awareness, with more big-name actors reprising believed roles to sell food and smartphone apps.

Advertisers reportedly paid up to $7 million for a 30-second spot during Super Bowl LVII, reports the Associated Press. Companies usually release their commercials before the game to get the most out of their investment. There are typically much longer versions of spots, which are posted on social media in an effort to go viral before more than 100 million Americans watch the game. While Cryptocurrency dominated last year's commercials, expect a return to more typical Super Bowl advertising, including movie trailers, alcoholic beverages, snacks, and tech.

Super Bowl LVII kicks off at 6:30 p.m. ET from State Farm Arena in Arizona, with the Kansas City Chiefs and Philadelphia Eagles playing for the Lombardi Trophy. Before the game starts, here is a look at some of the advertisements we already know are coming.