The poster shows the young stars of the upcoming flick standing in the foggy foreground with Pennywise the clown lurking in depths while holding a red balloon.
At the top of the poster is the film's disturbing tagline, "You'll float too."
Prior to showing the new footage at SDCC, author Stephen King, who wrote the book that is the source material for the film, delivered a video message to the attendees.
"IT remains one of my most personal works so I'm delighted it's finally making it to the big screen. Enjoy this exclusive look...if you can," he said.
Even though the two scenes that Muschietti showed from the movie at SDCC haven't surfaced on the Internet, there are detailed rundowns of the sequence of events in each clip. Read what happens in each scene below.
The Losers Club
The first clip focused on The Losers Club, with five friends Bill Denbrough, Richie "Trashmouth" Tozier, Eddie Kaspbrak, Stan Uris and Ben Hanscom trying to work up the courage to jump into a swimming hole. Before any of them do, however, Beverly Marsh arrives to show them up, hopping into the water and forging a friendship with the group.
The group then discusses the mysterious happenings in their town of Derry, Maine, with deaths and missing person cases occurring much more frequently than normal.
"It is a horror movie, but it's not only that," director Andy Muschietti said to the audience beforehand. "It's a story of love and friendship and a lot of other beautiful emotions. Our main characters are The Losers, as you know, and this clip is the first moment of the story when we see them blend and start forging that friendship."prevnext
The next scene takes a considerably more disturbing turn, with the footage opening on Mike Hanlon as he's attacked by a group of bullies. Unable to defend himself, he looks around for help and sees a clown waving a bloody, dismembered child's arm. Viewers can immediately conclude the clown is Pennywise, drawn to the scene by the violence.
Suddenly, The Losers Club arrives and manages to drive the bullies away by pelting them with rocks. Mike is now a member of the club, and the group promises to stick together.
"This is a meaningful moment in the book and the miniseries where the Losers discover the power of being together — the power that comes from being together," Muschietti said.prevnext
Putting the Pieces Together
Along with the two scenes, audiences also saw a preview for a new trailer for the film, which will be released next week.
"When you're a kid, you think the universe revolves around you," a boy's voice says. "That you'll always be protected and cared for. Then, one day, you realize that's not true."
Footage is shown of Ben being held down by bullies near a bridge, with Henry Bowers attempting to carve his initial into the boy's stomach. A car drives by and slows down, but the couple inside does nothing and drives away, with a red balloon rising from the back seat.
Next, viewers see Bill's little brother, Georgie, who was taken by Pennywise and is a major focus of the film's first trailer.
The Losers Club begins to put the pieces together, examining town history and uncovering the recurrent presence of It throughout.0comments
"What happens when another Georgie goes missing?" Bill asks his friends after a scary encounter with Georgie's ghost. "Are we just going to pretend it didn't happen, like everyone else in this town? Or will we stick together."
Lastly, Richie enters a room full of clown dolls, with Pennywise eventually revealing himself and lunging toward the camera, screaming.prev