Yellowstone actor and Oscar-winning musician Ryan Bingham has a new gig these days! The multitalented performer has partnered with the Lone River Beverage Co. to be the face of the company's new Ranch Rita hard seltzer. After conquering the worlds of music, film, and TV, Bingham is now working hard to get the word out about Lone River and their line of hard seltzers. More specifically, Bingham has taken the lead as the official spokesperson for Ranch Rita, a new margarita-style hard seltzer with agave and lime.
When asked how he came to be connected with Lone River, Bingham explained that the company's founder, fellow native Texan Katie Beal Brown, persuaded him to come aboard. "I heard about it through Katie, that started the company out in West Texas. We're from kind of the same place." The singer-songwriter went on to explain that, in the past, he has actively avoided doing brand partnerships, but Lone River was different. "To be honest, I don't really sign up to do a whole lot of big brand things just because I'm not really that kind of guy, but I really liked Katie a lot, and I liked her company, and I liked the brand, and I know the drink from growing up around it as well from where I'm from."
The next big convincing moment was when some of Bingham's friends tried Lone River drinks and told him just how much they liked the beverages. "I actually was going to play a music festival in Montana, and I wanted to try the product, and they were shipping me some to try, but I was on the road and didn't get it at home. So, I got to Montana, and I was camping out with a bunch of my friends on the river, and they were all drinking it there. They were like, 'Man, this stuff is great.' I'm like, 'Oh, well, great. I'm about to sign up with these guys. They're really good people.'"
Bingham continued, "And so, that's just kind of the real backstory, is that Katie and I are kind of from the same place. I love the story. I love the brand. And then all my friends were already drinking it. Then I tried it and liked it, and I'm like, 'Well, shoot, this is kind of a no-brainer,' you know?" Those interested in trying Lone River Ranch Rite can go to the website here to find locations selling the product, or how to have it delivered. Click here to pick up a case of the original Ranch Water hard seltzer.