10 Times Wendy’s Burned Its Competition on Twitter

When Wendy’s lovers ask “Where’s the beef?,” the company replies, “In our cheeseburgers and on our timeline.”

The fast food giant has long been known for its fresh, never frozen burgers and for its ability to shade competitors, namely McDonald’s, in its commercials, but social media has taken the chain to a whole new level of savagery.

Wendy’s Twitter account is certainly a place to find information about the company or voice a complaint about bad food or service, but it’s also the prime place to witness major burns by the restaurant’s social media team.

From direct attacks on McDonald’s, Burger King and others to provoked responses from fans who stick up for the competition, Wendy’s social media account has served up serious, viral shade on the site.

Keep scrolling to take a look at some of the wildest replies from the fast food chain.

National Frozen Food Day:

McDonald’s announced in March 2017 that by mid-2018, “all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef.”

But for Wendy’s, the statement meant another opportunity to slam its biggest rival, calling out that the restaurant carries several other burgers that won’t be getting the fresh beef treatment.

And when McDonald’s made the switch to fresh Quarter Pounders, Wendy’s creatively dissed the chain on National Frozen Food Day, pointing out all the menu items that didn’t make the cut for fresh beef.

In all, the company tweeted seven sad photos of McDonald’s burgers, plus one that looks to belong to another rival chain.

In Super Bowl style:

While Wendy’s Twitter account serves up major fire daily, it dished out roughly $5 million to burn its rival on football’s biggest stage.

The fast food giant teased the Super Bowl commercial on Twitter a few days ahead, writing, “Biggest television audience of the year, eh? Sounds like the perfect chance to roast some frozen jabronis.” 

During the big game, Wendy’s blasted McDonald’s “flash-frozen” beef, claiming, “The iceberg that sank the Titanic was frozen, too (just sayin’).”

Fans declared the Golden Arches as “freezer burned!” following the 30-second spot, though others pointed out that McDonald’s promised to serve fresh “hot off the grill” beef in its Quarter Pounders.

‘Broken as the ice cream machine’:

After McDonald’s mistakenly tweeted a rough draft of a tweet on Black Friday in 2017, Wendy’s took the opportunity to roast the Arches.

“Black Friday **** Need copy and link****” McDonald’s posted without the actual copy and link for the tweet, but they quickly tried to make up for the mistake with some humor (arguably following Wendy’s lead!).

But Wendy’s seized the opportunity, making a dig at McDonald’s “broken” ice cream machines.

Sick burns for followers:

While Wendy’s social media team could think up several burns for its competitors, sometimes they opt to take bait from the followers looking to start trouble. Fortunately, that doesn’t make it any less hilarious.

In fact, their savage replies may be the best part of the Twitter account.

Don’t dare ask what you should order at McDonald’s, because they’ll only reply, “Directions to the nearest Wendy’s.” 

Burger King battle:

While McDonald’s is Wendy’s typical target for shade, it doesn’t discriminate when burning its competition. But a note to fast food companies everywhere: don’t pick a fight with Wendy’s. You will lose.

Burger King learned that the hard way, when it replied to a simple promotional tweet about the chain’s 4 for $4 meal with its own, seemingly better, deal.

When someone begged to know what Wendy’s was “firing back,” the chain replied, “edible food.”

When Buzzfeed took a poll asking who won the heated exchange, 82% voted Wendy the Clapback Queen over Burger King the Silent Shade Master.

Digs at BK:

Fans love to bait Wendy’s to diss Burger King, too, something the restaurant accepts every time.

Apparently, when you find yourself ordering food at BK, you should only “learn from your mistake.”

And to anyone who says, “Burger King for the win,” expect to get a reply asking about the chain’s participation trophy.

Hardee’s shade and block:

When fast food fans got into a debate about whether Wendy’s or Hardee’s sold a better 4 for $4 meal, they asked the chains to settle the score.

Wendy’s gave a blunt answer and called out the rival burger joint for copying its promotion: “We usually prefer the original to a knock off, but hey, you do you.

Hardee’s didn’t take kindly to the diss and hit reply, writing, “Just because you were first doesn’t mean you’re the best.”

“Tell us the fourth person to walk on the moon without googling it,” Wendy’s tweeted. After silence from the competition, Wendy’s emerged victorious, writing, “lol They blocked us.”

Carl’s Jr. slam:

When a Twitter user asked, “@Wendys how do you compare to @CarlsJr?,” the latter hit reply before Wendy’s got the chance.

“LOL they don’t,” the burger chain tweeted, seemingly burning Wendy’s, a feat many other restaurants have failed to accomplish.

But the competition clapped back in a major way,roasting Carl’s Jr. for its less-than-stellar presence on social media.

“Yeah, for one, if we were going to diss another restaurant we’d have more than zero likes and RTs after 13 hours,” it pointed out, burning yet another rival chain.

In-N-Out Burger blast:

Wendy’s even scorched its West Coast competition, In-N-Out burger, when a follower asked Wendy’s for a recommendation.

“@Wendys I’m at in and out, what should I get?” the baiting follower wrote.

“Out,” the chain savagely replied.

Fans loved the swift, direct diss and praising Wendy’s for another burn well executed.

Wingstop rap battle:

Perhaps the wildest fast food Twitter war was an impromptu online rap battle between reigning champ Wendy’s and Wingstop.

The chicken chain shared a rhyme set to Migos’ “Bad and Boujee” after a follower tweeted a photo of GameStop and Wingstop buildings next to each other, adding, “Isn’t this that Migos song?”

But Wendy’s wasn’t happy about another witty restaurant chain sharing its online air and replied with Kendrick Lamar lyrics: “Sit down, be humble.” And the rap battle was born.

Fortunately for fans, things were only heating up in the fast food battle.

But per usual, Wendy’s spit the final bars and earned the win.