Super Bowl 2020: 12 Ads That Have Already Been 'Leaked' Before Gametime
The kick-off for Super Bowl LIV isn't for a few more hours, yet several of this year's biggest [...]
Pepsi
Pepsi is reintroducing its Zero Sugar cola, and some of the biggest names in hip hop music are helping them do it on Sunday. Their ad features Missy Elliott and H.E.R. singing a remix of "Paint It, Black" by the Rolling Stones, referring to the new flat black cans Pepsi Zero Sugar is in.
prevnextMountain Dew
PepsiCo-owned Mountain Dew is going sugar free this year as well, and the ad is no less ambitious than Pepsi's. It features Bryan Cranston mimicking Jack Torrence and and Tracee Ellis Ross playing Wendy from the Stanley Kubrick adaptation of Stephen King's The Shining. Coming hot on the heels of last year's sequel Doctor Sleep, this ad is sure to make King fans thirsty.
prevnextAudi
In a crossover for the ages, Audi secured actress Maisie Williams and the rights to "Let it Go" from Disney's Frozen for its Super Bowl ad. The Game of Thrones actress sings a riveting version of the children's classic as she shuts out the stress of traffic in her sports car.
prevnextAmazon
Amazon pulled out all the stops for Super Bowl 2020, with an a CGI-filled ad starring Ellen DeGeneres, Portia de Rossi and a speculative journey through pre-Alexa history. If this is any hint of what Amazon's upcoming fantasy epics like Lord of the Rings and Wheel of Time will be like, fans are in for a treat.
prevnextGenesis
Not only did car brand Genesis score social media's favorite celebrity couple for its commercial, it put them to good use. The ad features Chrissy Teigen and John Legend being their usual quippy selves, and representing the age of "young luxury" over old wealth.
prevnextCheetos
Cheetos is turning its greatest detriment into a strength in an ad for the new Cheetos Popcorn. Where the dreaded "Cheeto dust fingers" used to be a bad thing, this year's commercial shows how it can be an asset for the lazy, with the help of MC Hammer.
prevnextMichelob Light
Michelob Ultra picked a surprising theme for its Super Bowl 2020 commercial: exercise. The ad is all about John Cena training Jimmy Fallon, with frequent breaks for a refreshing beer. Tonight Show fans will be pleased to see that Questlove and The Roots followed him, even here.
prevnextHyundai
Chris Evans spent the last decade building his reputation as Brooklyn's homegrown Avenger Captain America, but in this year's Super Bowl commercial for Hyundai he reminds fans that he has other accents locked down as well. Evans and SNL star Rachel Dratch marvel at the Sonata's new "smart park" technology, all without ever uttering an "R" sound. John Krasinski and David "Big Papi" Ortiz are on hand to help as well.
prevnextBud Light
It's no surprise to see rapper Post Malone teaming up with his beloved Bud Light for another ad campaign, but it may be a surprise to see what the inside of his brain looks like. Posty tears up most of a convenience store in the process of purchasing the new Bud Light Seltzer.
prevnextPlanters
Those of us on social media already saw a glimpse of Planters' "Road Trip" ad campaign, where the brand's long-time mascot Mr. Peanut dies in a tragic car crash. The commercial has been teased for over a week now, and even earned a mention on SNL. On Sunday night, we will finally see the resolution to this ghoulish cartoon funeral.
prevnextWith everyone else cracking jokes and showing off irreverent CGI displays, Google took things a little more serious this year with an ad about a widower mourning his wife. The heartbreaking commercial shows how Google's voice assistant technology can help categorize and sort through memories.
prevnextDoritos
Finally, Doritos has been teasing its country western ad for this year, featuring Sam Elliott doing a dramatic reading of Lil Nas X's "Old Town Road." If there was any doubt left about the song's impact, this take from one of the most iconic cowboy voices of all time should set the record straight.
Super Bowl LIV begins at 6:30 p.m. ET on Fox. Depending on how the game goes, halftime and the Super Bowl commercials should come sometime around 8 p.m. ET.
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