Dwayne “The Rock” Johnson posted his debut video on his new YouTube channel as part of his new Seven Bucks Digital Studios. In the video directed by Scott Brown, YouTube Star Lilly Singh, also known as ||Superwoman||, gives The Rock a little guidance as he prepares to journey into the world of the Internet and seeks to be the next viral video sensation.
In the 5 minute video, titled the “YouTube Factory,” Singh gives Johnson a tour of the volcanic island where she explains that all the popular YouTube videos are made there, not in their homes like one might think. Throughout the tour of the secret underground YouTube factory, other viral stars such as Markiplier, Gigi Gorgeous, LaurDIY, Alex Wassabi, Roman Atwood with Brittney Smith, Grace Helbig, Flula Borg and King Bach make special guest appearances.
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The 44-year-old actor first announced the launch of his new YouTube channel back in June at VidCon. According to The Wrap, “The announcement came in the form of a video that started out as a supernatural action film, but quickly turned into Johnson realizing that he must launch his own new channel.”
The new channel, which was made as part of a collaboration with Studio71, will feature videos from Johnson as well as special projects from his production company. Johnson’s channel will also feature monthly collaborations with digital native talent in addition to an original scripted action series.
The development of the new YouTube channel is the result of Johnson attempting to expand his brand into other forums other than acting. Other recent ventures from Johnson include returning to his roots and joining Wrestlemania as well as launching a new lifestyle brand called Project Rock. The brand has already debuted new products such as Project Rock Bags that were the result of a team effort with Under Armour.
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