The big moment came while the cast of The Prom, a new Broadway musical, were performing a song from the play and then two female cast members kissed.
Many have cited it as the very first same-sex kiss to ever be featured during the live broadcast, something that has not gone unnoticed by critics of the moment.
Millions of small children just watched two girls kiss and had their innocence broken this morning. @nbc and @Macys just blindsided parents who expected this to be a family program, so they could push their agenda on little kids. #macysthanksgivingdayparade #MacysDayParade pic.twitter.com/EmCLSfNmAj— ForAmerica (@ForAmerica) November 22, 2018
"Who knows what sort of ground Macy's will break in next year's Thanksgiving Day Parade – perhaps a salute to gender fluidity or polyamorous relationships? Or maybe they'll just throw caution to the wind and throw an old-fashioned 1960s love fest right in the middle of 34th Street," online columnist Todd Starnes commented.
His fellow conservative commentator Linda Harvey took issue with kiss as well, say that was reflective of Macy's joining in the LGBT "agenda [which] is like an airborne infection that's suddenly everywhere."
You guys need Jesus and to read your bible. Its not right for girl to kiss girl guy to kiss guy. And President Trump is buying America time to get right before God returns to save his people from the filth you guys think is ok.— Jordan Easterwood (@KingSticky6) November 23, 2018
Not everyone was upset by the kiss, however, as many have turned up to express their joy over it, and shower praise on Macy's for airing it.
the amount of homophobia being directed at the prom’s performance is TERRIFYING and the idea that you “can’t even watch the program with your children anymore” because two girls kissed makes me horrified for what would happen if your children discover they’re gay or trans— elle buss (@THOUGHTCRlME) November 22, 2018
"the prom including this kiss is so important you guys. soft gay content has always been reserved for the pg-13 or r-rated crowd and the parade is all family," one fan commented. "they're normalizing gay relationships and soooo many kids are going to see it and know they're okay and yes im crying rn."
"Hahahaha wow people are super mad two women kissed. Gay people exist, get over it," someone else quipped.
At this time, Macy's does not appear to have commented on the controversy.