Today has been a terribly sad day with the death of Bill Paxton. And to make matters worst a Rolex commercial just rolled featuring The Extreme himself.

As soon as this commercial hit the screen, Twitter immediately started expressing (again) how sad they were that the awesome actor is not with us anymore.
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We feel you, Twitter. Yes, the Academy Awards are today, but it still is miserable.
Click to see their reactions…
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BEST COMMERCIAL OF THE #Oscars #Rolex @rolexfan pic.twitter.com/Mek12nZuwo
โ Uncle Bill ? (@UBtalkin) February 27, 2017
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Oh, that Bill Paxton clip in that Rolex commercial… #Titanic #RIPBillPaxton
โ Debra Birnbaum (@debrabirnbaum) February 27, 2017
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wow @rolex couldn’t have known how meaningful that shot of Bill Paxton would be in its #Oscars ad ๐ https://t.co/pVfh948CPb pic.twitter.com/uppZMZDOj3
โ kristina monllos (@kristinamonllos) February 27, 2017
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Love the #Rolex Commercial! Did you catch the Bill Paxton moment? WELL DONE!
โ Kathy Garrison (@Kallistiad) February 27, 2017
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When you see Bill Paxton in the Rolex commercial and realize he passed away today…… pic.twitter.com/9Zyeo9o1he
โ Gerome Saxton (@gcsaxton) February 27, 2017
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The person that suggested they include Bill Paxton from Titanic in the Rolex ad right now… #Rolex #Oscars pic.twitter.com/vuCFfOxpcw
โ Totes McGotes (@TotesMcGotes) February 27, 2017
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Never imagined the first Bill Paxton “mention” of the #Oscars would be during a Rolex ad pic.twitter.com/mb05aZgwjA
โ Robert Wilonsky (@RobertWilonsky) February 27, 2017
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