U2's Super Bowl Ad Sparks Lots of Jokes Due to Spy Balloon Incident
02/13/2023 02:39 pm EST
Dread
Some viewers knew a moment of dread as they wondered whether all of these weather balloon stories were just "viral marketing" for U2's new concert residency. To be clear, that does not seem to be the case.
Intent
Fans debated whether U2 had launched this campaign intentionally to capitalize on this international crisis.
Songs of Innocence
Some fans joked that perhaps the "balloons" were another viral marketing tactic similar to the release of U2's 2014 album Songs of Innocence. It was automatically added to all iTunes accounts at no cost, whether listeners wanted it or not.
Engaged
Fans joked that the next headline would find the sphere from U2's ad being engaged by military fighter pilots.
Timely
Some viewers noted that this ad was timely in more ways than one, as it referenced a catastrophic earthquake, not unlike the one that ravaged Turkey and Syria on Feb. 6.
Implications
Many fans imagined how the world would react if all the recent UFOs had turned out to be part of a U2 ad campaign after militaries around the world had begun shooting them down.
Creative Team
Finally, some fans put themselves in the shoes of U2 and their market team, wondering if they felt lucky to have released their ad at this time or not.
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