Kane Brown Teams With Crown Royal for 'That Deserves a Crown' Contest

05/16/2024 02:59 pm EDT

Country music superstar Kane Brown and Canadian whisky brand Crown Royal have teamed up for the "That Deserves a Crown with Kane Brown" contest, which will benefit U.S. veterans across the nation. Brown's exclusive sponsorship with Crown Royal will bring the company's Purple Bag Project to several tour stops along his "In The Air Tour" this summer.

"What's better than country music and whisky? Crown is my go-to whisky on and off tour," said Brown. "It means a lot to me to partner with a brand that shares the same values as my fans and I. It's incredible to see how my music can bring people together to celebrate while also honoring the best among us, the military community. I'm excited to support CreatiVets and lend the 'In the Air' stage to give a spotlight to those who truly deserve a crown, veterans!"

"Kane Brown embodies the exceptional generosity at the heart of Crown Royal," Stephen Wilson, Crown Royal's Director of Whisky Engagement, told PopCulture.com exclusively. "It's a pleasure to continue celebrating country music and raise a glass to the brave heroes of our Nation's military, while responsibly enjoying Crown Royal."

Crown Royal is inviting country music and whisky fans 21+ to nominate a veteran for a chance to win the ultimate concert experience at Brown's final tour stop in Arlington, Texas, on Sept. 14, 2024. This once-in a-lifetime opportunity will be a celebration of country music and the true heroes of America who deserve a Crown – military veterans. Visit SummerSessions.CrownRoyal.com through August 15, 2024, for details and official contest rules. For every valid nomination, Crown Royal will donate $1 to the nonprofit organization, CreatiVets, to support their mission to help wounded veterans heal through music and the arts.

In April, Crown Royal and Brown kicked off the "That Deserves a Crown with Kane Brown" contest with a celebration in Chicago. Veteran members from CreatiVets and local tastemakers were treated to an exclusive backstage experience in the Crown Lounge. Ahead of the show, guests enjoyed the country star's signature cocktail, Kane Brown's Royal Ranch Water.

"Music and the arts have the power to bring people together, so I am thrilled to partner once again with Crown Royal to share the mission of CreatiVets through country music," said Richard Casper, founder of CreatiVets. "CreatiVets was originally founded in Chicago so to be back where everything started to kick off this contest with my dear friend Kane is an incredible feeling."

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