Coca-Cola Is Getting Rid of Coke Zero in Favor of a New Drink
08/31/2017 04:09 pm EDT
Coke Zero is no more.
Coca-Cola announced Wednesday that it will stop selling Coke Zero in the United States in August and will replace it with Coke Zero Sugar, which features a totally new design and recipe, Business Insider reports.
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Coke Zero Sugar's sleek red bottles are a definite change from the black cans of Coke Zero, but it's what's inside that consumers will likely care about.
The product's can proclaims it as a "zero-calorie soda," and Coca-Cola said the product's taste is closer to that of standard Coca-Cola. Coke Zero Sugar has zero sugar and zero calories.
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"It is a reinvention of Coke Zero," CEO James Quincey said in a call with investors.
The drink is already available in other countries and is doing well internationally, seeing growth figures reaching the teens.
Photo Credit: Instagram / @cokezero
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