Chip and Joanna Gaines Applauded for Reimbursing Vendors' Costs for Canceled Magnolia Spring at the Silos Event

How to Help

One of the top replies to Gaines' message was a fan inquiring about how fans of the Magnolia brand could help these businesses directly.

The couple's company soon replied with information on how to supports the vendors who were slated to appear at Spring at the Silos.

Zimmerman Shoes

Among the replies was a message from one of the vendors, Zimmerman Shoes. They directly reached out to Gaines and thanked he and Joanna for the promise of reimbursement.

"Thank you, [Chip Gaines] & [Joanna Gaines]," the brand's message read. "This means the world. My family and I traveled from Pennsylvania [and] put everything we have into this event. We're heartbroken over this but know it's the safest decision. We're thankful and honored to be accepted as a vendor at [Magnolia]."

Gaines' Reply

Upon seeing this message, Gaines reached out to the company and offered to help them out even further.

"Hi. Jo/I were wondering if there was something we could do for u specifically?" he wrote. "Any inventory we can buy? We are going to do a 'virtual vendor fair' this weekend and promote each of you like crazy. But u have been specifically on our heart and I wanted to see if u needed anything?"

The company then replied, presumably started a further relationship between the couple and the brand.

Fans

Fixer Upper fans were plentiful in the replies, with most singing the couple's praises. They raised the couple up as an example of how business owners everywhere should behave during this pandemic.

"This is why the whole world loves you guys. So generous, so faithful," one fan wrote. "Thank you for giving us a great example on how to treat all of us like family. Love you guys so much!"

Fans, Continued

"Kudos to you! People over money ! Good on you," a second fan wrote. "wish all businesses were handling things so classy right now."

"I applaud your being responsible and canceling this event for everyone's safety and refunding the money and reimbursing travel and hotel," a third wrote. "[SXSW] could learn a lot from ya'll (sic)."

Fans, Continued

"It's such a hard decision when it has that trickle down effect, but there's really no other one to be made," another fan wrote. "Tough times make for tough decisions. Let's kick this virus to the curb and Silobrate again!"

"That IS how it's done," a fifth Twitter user wrote. "I run 2 bnbs. Getting cancellations. Be gracious. Our lives are in God's hands. He IS my El Shaddai, my Lord and Provider. Give thanks to God in everything."

Fans, Continued

"As a Wacoan I am sad this event is cancelled," a local fan wrote. "I always look forward to seeing people be excited in our city. But I think ya'll made the best decision for both travelers and locals. Just promise to bring back [Ben Rector] next year and all will be forgiven! [winky face emoticon]"

"So glad to see you taking this seriously [and] modeling appropriate response!" yet another admirer wrote. "I know you reach sooooo many people, [and] your influence is substantial. Elbow bump for setting the example!!"

The couple has not publicly announced plans for Spring at the Silos 2021 as of press time.