Super Bowl Scientology Ad: Fans Can't Believe Commercial That Ran During Big Game
02/08/2021 12:05 pm EST
While the commercial certainly shocked many, this was not the first time the Church of Scientology has bought a Super Bowl ad spot. Their first Super Bowl commercial aired back in 2013 when the church bought commercial time in local markets, according to The New York Times.
That commercial called on "the curious, the inquisitive, the seekers of knowledge." In the ad, a narrator said, "some will doubt you. Let them. Dare to think for yourself, to look for yourself, to make up your own mind."
Titled "Knowledge," the ad ran in cities including New York, Los Angeles, San Francisco and Dallas, though it had initially run on the organization's website in November 2012. That December, according to the Times, the ad was shown 16 times an hour on a digital billboard in Times Square in December.
Karin Pouw, a spokeswoman for Golden Era Productions, the Church of Scientology International's own studio, said, "we are thrilled with the response to this advertisement and that so many millions of people were able to see our message." The ad came after several well-publicized attacks on the church's credibility, including a Vanity Fair article detailing actress Katie Holmes' life in Scientology during her marriage to Tom Cruise.
The church has continued to air ads ever since. It's 2014 ad was titled "Scientology Spiritual Technology," 2015's ad was "Age of Answers," 2016's was titled "Who Am I," and 2017's was "Your Full Potential."
In 2018, the church aired a Super Bowl ad titled "Curious?" In the ad, a phrase is typed into a Google search before a slideshow of clips featuring the church's headquarters and other images. "Curious?" the screen asks. "We thought so."
The Church of Scientology again aired a Super Bowl ad in 2019, that one titled "Curiosity." The church's 2020 ad was titled "It's Time To Rediscover The Human Soul."
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