Oscars 2020: What's Inside the $215,000 Gift Bag for Nominees

Daniel S. Levine

02/09/2020 05:58 pm EST

Each year, the Oscar nominees receive a special, famously extravagant gift bag. This year, marketing company Distinctive Assets' astonishing gift bag is worth an estimated $215,000 and includes trips, CBD goods, beauty products, tickets to a wellness retreat in Malibu and even a vape pen. So if you see Laura Dern enjoying a cruise on a yacht on Instagram, you know where she got the tickets.

This is Distinctive Assets' 18th year providing the "Everybody Wins" gift bag, reports USA Today. However, the name is a misnomer, as only the acting and directing nominees get one — sorry, The Avengers: Endgame visual effects team. Just because you got an Oscar nomination, does not mean you are eligible for a gift bag filled with tickets to a night in a Spanish lighthouse.

The swag bags are not authorized by the Academy of Motion Picture Arts & Sciences, the body that presents the Oscars every year. Back in February 2016, just before the Oscars that year, the Academy sued Distinctive Assets' Lash Fary over trademark infringement and dilution and false advertising for making it appear as though the Oscars did endorse the gift bags in 2016. That year's gifts included bizarre items like sex toys, a "vampire breast lift" and a marijuana vaporizer.

"Distinctive Assets' continued use of the Academy's trademarks not only infringes the Academy's trademarks, but it is also likely to dilute the distinctiveness of the Academy's famous trademarks and tarnish their goodwill," the lawsuit read, USA Today reported at the time. The Academy cited media articles and social media posts that focused on the bizarre items and associated the gift bags with the Oscars.

This year's bag includes nothing as salacious as a "vampire beast lift." Instead, celebrities will receive products like vape pens, a one year membership to LiveItUp, a Johanna Howard Home alpaca throw, books, expensive drinks, makeup, tickets to cruises and personal training sessions. Companies pay a minimum of $4,000 to be included.

The stars receiving the bags this year are Antonio Banderas, Leonardo DiCaprio, Adam Driver, Joaquin Phoenix, Jonathan Pryce, Cynthia Erivo, Saoirse Ronan, Charlize Theron, Scarlett Johansson, Renee Zellweger, Tom Hanks, Al Pacino, Joe Pesci, Anthony Hopkins, Brad Pitt, Dern, Kathy Bates, Florence Pugh, Margot Robbie, Todd Phillips, Bong Joon-ho, Sam Mendes, Martin Scorsese and Quentin Tarantino. It's not clear if Johansson will receive two since she is a double acting nominee.

Below is the full list of items in this year, via ABC News.

The Oscars air Sunday, Feb. 9 at 8 p.m. ET on ABC.

Photo credit: Michael Tran/FilmMagic/Getty Images

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