'Farmville' Is Officially Shutting Down
09/29/2020 01:15 am EDT
After Nov. 17, the game will no longer accept in-app purchases and any refunds will not be processed until then, Zynga said. Players are advised to make sure any remaining credits are used before Dec. 31. In the meantime, Zynga teased special "in-game activities to be announced soon that are designed to make your remaining time with FarmVille even more enjoyable."
FarmVille launched in 2009, ushering a surprising period in social media and gaming when people became obsessed with harvesting crops. It was an instant success, with over 10 million daily users within two months of its release, reports The Verge. At the peak of its popularity, about 30 million people were playing the game. The craze peaked when Zynga made its initial public offering at $7 billion in December 2011, but the game's popularity and the popularity of other social games quickly declined.
Zynga tried to recreate the original's success with sequels and other "-Ville" games, including CityVille, CastleVille, and FishVille. However, none of them captured a foothold in the cultural zeitgeist like the original. The company refused to release numbers on its current player base, reports Polygon. In 2013, the company said it still had 40 million monthly active players using FarmVille 2.
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