Nike Pulls Betsy Ross 'Flag' Sneakers After Colin Kaepernick Intervenes: See All the Twitter Reactions

Boycott

First, and perhaps most predictably, came the Nike protests and boycotts. Opponents of Kaepernick vowed not to purchase or wear Nike products anymore, as they did when the company first signed Kaepernick up for an endorsement deal.

As many experienced activists pointed out, this was a hollow gesture, as Nike had already counted those dollars gone. The company knew that it was taking a strong stance by endorsing Kaepernick in the first place, yet it calculated that the rewards would outweigh the risks.

Injustice in Production

Many people on both sides of the issue pointed out that it ignored pressing issues in the current day, such as sweatshop-like working conditions for Nike's employees. The company has a long history of over-working and underpaying the employees overseas who make the sneakers, and the conditions have often been compared to a modern equivalent of slavery.

For some, it was disingenuous of Kaepernick to worry about historical symbols of slavery when the shoes themselves could be construed as a symbol of slavery today. By the same token, many argued that Kaepernick's opponents should have been boycotting the company a long time ago because of these conditions, not because of a flag controversy.

Painting

Anti-Kaepernick activists did more than boycott Nike to make their outrage known. Painter Scott LoBaido set up an easel outside of Nike's headquarters, where he simply painted the Betsy-Ross style flag into an ornate frame. Naturally, the stunt got mixed reactions on Twitter.

"Lol what a clownish act of self pat on the back and self promotion," one person tweeted.

"Love this!! Thank you!!" wrote another.

Barack Obama's Inauguration

Many people, including Wisconsin Governor Scott Walker, pointed out that the Betsy Ross-style flag had hung in the background during President Barack Obama's inauguration. They wondered what had suddenly changed about the flag's symbolism to warrant new outrage.

As many users pointed out, there was a reasonable answer on hand. White supremacist groups have been using the flag a lot in recent years, though a research analyst for the Southern Poverty Law Center told Rolling Stone that the practice goes back much further than that.

"Under the guise of 'heritage,' symbols of early U.S. history have long been adopted by hate groups set on returning to a time when all non-white people were viewed as subhuman and un-American," said Keegan Hankes. "Historically, these symbols have been used by white supremacists, both to hearken back to a time when black people were enslaved, while also painting themselves as the inheritors of the 'true' American tradition."

Many also pointed out that Kaepernick advised Nike on the flag in private, and did not intend to make a public statement out of this latest controversy.

Botched Boycott

Meanwhile, Kaepernick's supporters gleefully counted up instances of his detractors breaking their boycott, often by mistake. Arizona Governor Dug Ducey promised to "withdraw all financial incentive dollars" from Nike, yet he was then photographed wearing sneakers with a large Nike logo across the side.

There were other instances of this as well, though the boycott was never well organized or centralized.

'More Nike for Me'

Believe it or not, there were many Americans simply shrugging at the controversy, feeling that their real allegiance belonged to Nike. They encouraged Kaepernick's opponents to boycott the company so that there would be more sneakers for them.

'Privileged'

Some questioned why Kaepernick's opinion should hold so much sway on this issue in the first place, noting that he is a millionaire and, in many ways, "privileged." Some, including political commentator Candace Owens, even went so far as to question the authenticity of Kaepernick's race, claiming that he is not qualified to comment on African-American issues because he is "half-white."

Betsy Ross

Finally, many people shared facts about Betsy Ross herself in arguments over the flag. They pointed out that Ross was a Quaker — a pacifistic religious group that was generally against slavery. To some, this proved that the flag itself could not be symbolic of racism.

Of course, Kaepernick never leveled accusations against Ross herself, but her flag, which has outlived her by almost 200 years now. As the Center for Strategic International Studies found in the fall, right-wing extremism, including white supremacist extremism, has been measurably growing since 2016.

Kaepernick only pointed out — privately — that some of these groups use the Betsy Ross-style flag, and so Nike risked association with them by embroidering it on a shoe. Nevertheless, it looks like this batch of outrage will carry on for some time.