Kardashians Reportedly Upset Rob Is Damaging The Family Brand

08/31/2017 04:36 pm EDT

Rob Kardashian took his personal war to social media this week, and the entire Kardashian family is suffering for it.

On Wednesday, Rob began posting nude pictures and vengeful comments about his ex, Blac Chyna, on Instagram. He made several accusations about the mother of his child, and the things that have gone on outside of the public eye. The war got very ugly, very quickly.

Every Accusation Made By Rob Kardashian During Instagram Rant

According to TMZ, the Kardashian family is worried that Rob is damaging the family brand, as well as ruining the life of his young child.

Sources close to the family say that the Kardashians have called this public feud unacceptable, and they're ashamed that the whole ordeal has become as public as it is. They fear that this kind of circus on social media will hurt the family name.

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While that's important, the family is most worried about the impact this entire situation will have on Rob and Blac Chyna's seven-month-old baby, Dream. The Kardashians believe that it will be damaging for the child to grow up with parents who are at war.

What got them most upset were Rob's comments about Dream in his ranting. While he never spoke ill of his child, he did claim that Chyna "had a baby out of spite" to get payback on Tyga.

The Kardashians still maintain a loyalty to Rob, but they're definitely ready for this fight to end.

Photo Credit: Getty / Greg Doherty

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