Iconic Brand Logos Reimagined During Ongoing Coronavirus Pandemic
03/25/2020 07:41 pm EDT
Starbucks
Tovrljan told reporters that the iconic Starbucks mermaid gave him his first idea for his logo series. He imagined her with a surgical mask on, and after a couple of tweaks, decided to take on a full series.
Olympics
The Olympic rings separated is one of the most powerful of Tovrljan's series. The rings typically represent strength through unity, but in this case, nothing could be less safe than coming together.
With many people around the world working from home now — if they can work at all — Tovrljan turned the professional social media logo for LinkedIn on its head.
Good Year
Presumably venting about the outlook for 2020, Tovrljan dubbed Goodyear Tires "Bad Year" for the time being. Viewers agreed it was more reflective of the way things are going right now.
MasterCard
Another simple logo, MasterCard, was completely transformed by separating the two overlapping circles. For many people, the implications of this logo are even more frightening than the Olympic rings, as the pandemic is driving many people into economic anxiety.
NBA & Nike
Sports were quick to fall by the wayside with the coronavirus pandemic, turning the classic NBA logo into a man lying on his side idly looking at a laptop. Meanwhile, Nike's logo remains the same, but its slogan is turned on its head — asking customers to do anything but go out and spread the virus more.
Corona
Finally, Tovrljan took on Corona beer itself, suggesting that the company needs to find a new name and fast to escape a branding disaster.
For the latest information on the coronavirus pandemic, visit the CDC's website.
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