Despite developing a significant fan following, Batman v. Superman: Dawn of Justice received quite a bit of flack after it appeared to have a generally negative response with critics. On the popular review aggregating site Rotten Tomatoes, the movie received a 27% score out of 100, leading to some fans vowing to stay away from the film before it was even released.
According to an establish director tied to the film, this negative effect had more of an impact than some may realize - not necessarily just for Batman v. Superman, though.
"The worst thing that we have in today’s movie culture is Rotten Tomatoes." Ratner explained. "I think it’s the destruction of our business."
While Ratner has previously been tied to some poorly-received films such as X-Men: The Last Stand, he reassures that he appreciates the work of film critics - just not the more modern simplification of their work through sites like Rotten Tomatoes.
"I have such respect and admiration for film criticism. When I was growing up, film criticism was a real art … there was intellect that went into that. You would read Pauline’s Kael’s reviews, or some others, and that doesn’t exist anymore. Now it’s about a number. A compounded number of how many positives vs. negatives."
Ratner, who served as producer on Batman v. Superman, cited the film as a specific example of Rotten Tomatoes' negative impact.
"Now it’s about, ‘What’s your Rotten Tomatoes score?’ And that’s sad, because the Rotten Tomatoes score was so low on Batman v. Superman, I think it put a cloud over a movie that was incredibly successful."
While some naysayers will argue that the film would've received a negative reputation regardless, Ratner does have a point. Even with the less-than-sunny response from some, the film was embraced by many fans, and went on to make $250 million worldwide.
Fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.
From director Zack Snyder (Man of Steel) comes Batman v Superman: Dawn of Justice, starring Oscar winner Ben Affleck (Argo) as Batman/Bruce Wayne and Henry Cavill (Man of Steel) as Superman/Clark Kent in the characters’ first big-screen pairing.
The film also stars Oscar nominees Amy Adams (American Hustle, Man of Steel) as Lois Lane, Jesse Eisenberg (The Social Network) as Lex Luthor, Diane Lane (Unfaithful, Man of Steel) as Martha Kent, and Laurence Fishburne (What’s Love Got to Do with It, Man of Steel) as Perry White; Oscar winners Jeremy Irons (Reversal of Fortune) as Alfred, and Holly Hunter (The Piano) as Senator Finch; and Gal Gadot (the Fast and Furious films) as Wonder Woman/Diana Prince.
Snyder directed from a screenplay written by Chris Terrio and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster. The film was produced by Charles Roven and Deborah Snyder, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers.