Fans of White Claw hard seltzers are rejoicing today, as the company has announced the addition of three new flavors to its already hugely popular line-up of drinks. Starting Thursday, White Claw drinkers will be able to grab the adult beverage in lemon, watermelon and tangerine. The new flavors will be sold individually, as well as in a brand new 12-can variety case.
The company does not appear to be retiring any of its other flavors to make room for the new tastes, so fans can still also grab White Claw in regular delicious flavors such as black cherry and mango.
"The first flavors debuted by the brand in more than 16 months, each White Claw Hard Seltzer is meticulously crafted with uncompromising quality, hand-selected ingredients and curated specially with White Claw drinkers in mind," a press release per the company reads. "These flavors join one of the best-selling Hard Seltzer flavors, White Claw Mango, in an all-new 12-pack Variety Pack, available now at retailers nationwide."
Per a newswire from Street Insider, each new flavor has the "clean, crisp taste of seltzer water with a hint of fruit flavor." These new flavors are:
- White Claw Tangerine: refreshing citrus a little more sweet than tart, "embodying the splash of biting into a fresh tangerine wedge";
- White Claw Watermelon: a hint of bright, ripe watermelon, and notably "clean and refreshing to taste, not like a syrupy candy." It is also said to feature a "fresh, natural watermelon aroma";
- White Claw Lemon, which has been under development for over two years. Its lemon is a very subtle and delicate flavor to work with and contains flavor bursts of lemon aroma for a crisp, citrus refreshment.
Fans have already been taking to social media to comment on the new flavors, with one tweeting, "YO I BET THAT WATERMELON IS FIRE."
"I feel like the tangerine will be the best of the new ones. I can’t drink for another week because of kickboxing but I’m ready for my black cherry & raspberry again," someone else said.
The wait is over! Introducing the highly-anticipated, expertly crafted new flavors in White Claw Flavor Collection No.2. #WhiteClawFlavors— White Claw Hard Seltzer (@WhiteClaw) March 4, 2020
Several uses for these— X (@therohiof) March 5, 2020
1. Spike my Titos
2. Rinse my mouth after I brush my teeth
3. Purchase by the bucket at Mugsys
"Everyone’s excited about watermelon whiteclaw .... I’m just excited about the lemon flavor," another person offered.
"I need whiteclaw to replace the mango flavor with grapefruit in the variety pack with lemon, tangerine, and watermelon," a fourth fan suggested.
They are coming out with an 8% abv White Claw and between that and the corona virus this summer is about to look like a Final Destination movie— rcj (@rynjrgr) March 5, 2020
"I honestly read this #WhiteClawFlavors as #whiteclawflaws and now that’s what I’m really intrigued with," quipped another user.
for everyone pumped about the watermelon flavor, they had this same flavor combo in a 70 cal version and the watermelon tasted like bath and body works cucumber melon spray. heres hoping this one is better.— Maura (@nostalgiatv86) March 5, 2020
"Distracting myself from the impending threat of covid-19 with the news of 2 new white claw flavors," one last user joked.
With 100 calories and 2 grams of sugar per 12 fluid ounce serving, and 5 percent ALC/VOL, White Claw Hard Seltzer is a refreshing beverage blending seltzer water, a gluten free alcohol base and a hint of fruit flavor.
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